Ann Amukasah

I've used SQL, Power BI, experimentation, and behavioral analysis to turn complex data into clear recommendations that drive action. Across customer segmentation, funnel analysis, and cohort retention projects, I've identified high-value audiences, cost inefficiencies, and a 10% monthly retention decline.

At Sophie-Bot AI, I analyzed user drop-off data and partnered with the product team on a redesign that reduced drop-off by 30%. My data-backed recommendations helped scale daily active users by 40%, from 1,500 to 2,100, while engagement and retention insights increased feature adoption by 20%.

At Kiwanda Kenya Technologies, I ran A/B tests that lifted campaign engagement by 50%, improved qualified lead generation by 15%, and contributed to a 20% revenue increase through competitor and trend analysis. Earlier at Kenya Commercial Bank, I optimized funnel performance to grow annual leads by 40% and supported a $1M increase in deposits through reporting and data analysis.