I’m looking for a remote commercial, category or analytical role where I can use data, pricing, assortment and business insights to drive profitable growth and support strategic decisions.

Anna Čepeláková
@annaepelkov
I grow retail categories through data analysis, pricing, assortment, sourcing and commercial strategy, turning insights into profitable growth.
What I'm looking for
At Rossmann, I own the Food, Healthy Nutrition, Pet Food and Wine categories, shaping assortment, pricing, promotions and profitability for a portfolio projected at CZK 800M in annual sales. I’ve driven strong year-on-year and like-for-like growth through assortment restructuring, promotional strategy and planogram optimization.
Previously at PetCenter CZ and Norma, I led private-label pet product development, China sourcing and container imports, supplier negotiations, inventory management and category decisions.
With 7+ years of retail and category management experience, I combine commercial expertise with a strong analytical mindset. I enjoy turning sales, market and profitability data into actionable insights, stronger assortments and measurable business results.
Experience
Work history, roles, and key accomplishments
Category Manager
Rossmann, spol. s.r.o.
Jun 2025 - Present (1 year 3 months)
Full commercial ownership of Food, Healthy Nutrition, Pet Food and Wine categories, managing assortment, pricing, profitability, promotions and category strategy. Responsible for a category portfolio with annual sales of CZK 800M in 2026.
Product Manager
PetCenter CZ, s.r.o.
Jan 2024 - Jun 2025 (1 year 5 months)
Led end-to-end development of private label pet products and managed the China sourcing and import process. Negotiated commercial terms and analyzed sales performance, stock levels, and category profitability.
Category Manager/Buyer
Norma, k.s.
Feb 2021 - Dec 2023 (2 years 10 months)
Managed supplier relationships and daily communication regarding pricing, deliveries and product quality. Negotiated purchase and sales prices and supported assortment decisions.
Purchasing Assistant
Norma, k.s.
Aug 2020 - Jan 2021 (5 months)
Responsible for communicating with suppliers, placing orders, managing inventory levels, analyzing prices, and handling documentation.
Education
Degrees, certifications, and relevant coursework
SOŠ a SOU Edvarda Beneše
Secondary School Diploma, Logistics and financial services
2015 - 2019
Completed secondary education in Logistics and financial services at SOŠ a SOU Edvarda Beneše from 2015 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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