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Anna Čepeláková

@annaepelkov

I grow retail categories through data analysis, pricing, assortment, sourcing and commercial strategy, turning insights into profitable growth.

Czechia
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What I'm looking for

I’m looking for a remote commercial, category or analytical role where I can use data, pricing, assortment and business insights to drive profitable growth and support strategic decisions.

At Rossmann, I own the Food, Healthy Nutrition, Pet Food and Wine categories, shaping assortment, pricing, promotions and profitability for a portfolio projected at CZK 800M in annual sales. I’ve driven strong year-on-year and like-for-like growth through assortment restructuring, promotional strategy and planogram optimization.

Previously at PetCenter CZ and Norma, I led private-label pet product development, China sourcing and container imports, supplier negotiations, inventory management and category decisions.

With 7+ years of retail and category management experience, I combine commercial expertise with a strong analytical mindset. I enjoy turning sales, market and profitability data into actionable insights, stronger assortments and measurable business results.

Experience

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Education

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SB

SOŠ a SOU Edvarda Beneše

Secondary School Diploma, Logistics and financial services

2015 - 2019

Completed secondary education in Logistics and financial services at SOŠ a SOU Edvarda Beneše from 2015 to 2019.

Tech stack

Software and tools used professionally

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