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Anjali Kharkwal

@anjalikharkwal

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Aspiring digital marketer with expertise in e-commerce and content strategy.

India

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What I'm looking for

I am looking for a role that fosters creativity and offers opportunities for growth in digital marketing.

I'm Anjali Kharkwal, a passionate digital marketer currently pursuing my MBA at Lovely Professional University. My journey in the marketing world began with launching a successful Shopify drop shipping store, where I generated over ₹7,000 in revenue through innovative digital marketing strategies. This experience honed my skills in e-commerce operations, customer engagement, and data analysis, allowing me to track KPIs effectively using Google Analytics.

In addition to my e-commerce venture, I have led various projects that showcase my ability to blend creativity with analytical thinking. For instance, I developed a psychometric personality assessment as part of an HR-focused project, which not only improved user engagement but also provided valuable insights into user behavior. My commitment to continuous learning is reflected in my certifications in SEO and digital marketing, which have equipped me with the latest industry knowledge.

As a team player with strong organizational and communication skills, I thrive in collaborative environments where I can contribute to innovative marketing solutions. I am eager to leverage my skills and experiences to drive impactful marketing strategies in a dynamic organization.

Experience

Work history, roles, and key accomplishments

Digital Personality Assessment Campaign

Lovely Professional University

Feb 2025 - Mar 2025 (1 month)

Created and launched a psychometric personality assessment as part of an HR-focused project, designing questions based on behavioural science to help users identify their personality style. Promoted the test via Instagram and WhatsApp, gathering 100+ user feedback responses and leveraging insights to improve test accuracy, UX, and engagement.

HR Content Strategy Audience Targeting

Drop shipping E-Commerce Business

Lovely Professional University

Jan 2025 - Mar 2025 (2 months)

Launched and operated a Shopify drop shipping store targeting Gen Z and student audiences, generating \u20b97,000+ in revenue through organic content, Instagram/Facebook ads, and lean digital marketing strategies. Managed full-cycle e-commerce operations (Amazon & Flipkart), including sourcing, fulfillment, and customer support, tracking KPIs using Google Analytics.

Shopify Digital Marketing Google Analytics A B Testing

Affiliate Marketing Project- Karmic Beauty

Lovely Professional University

Nov 2024 - Dec 2024 (1 month)

Promoted skincare and haircare products via LinkedIn and WhatsApp, creating awareness and engaging customers through personalized content and communication. Facilitated the end-to-end customer journey by assisting users with product selection, order placement, and real-time tracking support, generating a total revenue of ","2,349.

Affiliate Marketing LinkedIn WhatsApp Customer Engagement Sales

Brand Sell; Brand the Unbranded

Lovely Professional University

Aug 2024 - Sep 2024 (1 month)

Developed and launched the Cozy Corner brand, exceeding the sales target of \u20b910,000 by achieving \u20b915,000 in total revenue through strategic market positioning and customer engagement. Implemented comprehensive marketing strategies, including social media campaigns and influencer collaborations, that helped surpass the initial goal by 50%.

Brand Development Marketing Strategy Marketing Campaigns Influencer Collaboration Sales

National Cadet Corps Cadet

National Cadet Corps

Nov 2021 - Present (3 years 7 months)

Participated in various social service initiatives as an NCC cadet, including environmental drives. Demonstrated commitment to community service and teamwork through active involvement in these activities.

Social Services Community Engagement Teamwork Environmental Awareness Leadership

Education

Degrees, certifications, and relevant coursework

Lovely Professional University

Master of Business Administration, Business Administration

Activities and societies: Launched and operated a Shopify drop shipping store, created and launched a psychometric personality assessment, promoted skincare and haircare products via affiliate marketing, and developed and launched the Cozy Corner brand.

Currently pursuing a Master of Business Administration, focusing on advanced business strategies and management principles. Engaged in various projects, including e-commerce, digital marketing, and brand development.

Shri Guru Ram Rai University

Bachelor of Science, Agriculture

Grade: 8.26

Completed a Bachelor of Science in Agriculture, gaining comprehensive knowledge in agricultural sciences. Achieved a strong academic record with a CGPA of 8.26.