At Dainik Bhaskar, I design subscription and growth experiences for one of India’s largest news platforms, serving millions of daily readers.
I redesigned the paywall after field research showed readers did not know paid plans existed, increasing plan-page views 24.7%; 9.8% of those additional readers converted to paid. I also owned plan pages, payments, checkout, ₹1 introductory offers, and coupons, lifting conversions 19.5% in the first quarter after launch.
I build and test interactions in React, from discovery systems and native-format feed widgets to onboarding flows that sustained 70% notification opt-in through Android 13’s permission change. I’ve also co-built a design system spanning tokens, components, theming, and Devanagari and Gujarati typography.
Before Dainik Bhaskar, I delivered end-to-end UI and UX for four remote products across e-commerce, SaaS, and mobile. I also build tools and products including Orion, a Figma plugin that generates a complete design system, and hand-coded my portfolio at voleshads.com.
