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Aniruddha Garg

@aniruddhagarg

I design user experiences, including connected automotive, retail, web and mobile experiences that turn complex constraints into scalable systems.

India

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What I'm looking for

I'm drawn to complex product problems where constraints are central to the brief, especially connected automotive, mobile and retail experiences. I want to shape end-to-end experiences and leave behind scalable systems that teams can keep building on.

I own the India 2.5 infotainment experience for ŠKODA and Volkswagen, shaping feature direction, specifications and the design system behind it. I also designed MyŠkoda application linking the car, driver cluster and mobile app, now live on iOS and Android.

Previously, I designed Verizon’s Retail Companion and Point-of-Sale experiences, improving AI recommendation acceptance to 67%, plan-upgrade completion by 34%, and pilot NPS by 18 points. Across Jaguar Land Rover, Mercedes-Benz and consumer product work, I’ve built safety-conscious HMI, mobile and web experiences that teams can continue building on.

I have also worked on desktop, web applications and mobile applications.

Experience

Work history, roles, and key accomplishments

Current

Associate UX Lead

Current

Embitel Technologies

Jun 2025 - Present (1 year 3 months)

Own end-to-end experience design for the India 2.5 infotainment programme as HMI Feature Owner, setting experience direction and carrying it through specification to supplier delivery. Designed connectivity features in the MyŠkoda app and shipped the infotainment HMI into production in the ŠKODA Slavia Facelift (2026).

UX Design HMIS Design Systems Figma ISO 26262 ASPICE Stakeholder Management

Senior User Experience Designer

Publicis Sapient

Apr 2024 - Jun 2025 (1 year 2 months)

Designed the Retail Companion 15-inch in-store touchscreen, synced Point-of-Sale experience, and Personal Shopper AI companion, piloted in 50 US stores and scaled to full retail footprint. Lifted AI recommendation acceptance to 67% and raised representative efficiency by 22%.

UX Design Retail AI Figma Design Systems User Research Prototyping NPS CSAT

Senior User Experience Designer

Tata Elxsi

Oct 2021 - Apr 2024 (2 years 6 months)

Owned feature specification end-to-end for four PIVI Pro features, authoring 175+ pages across 25 defined areas. Built a 260-screen Information Architecture tool and reframed the EV charging calendar to reduce driver actions from ~30 to 6.

UX Design Automotive Information Architecture User Flows Wireframing Prototyping Human Factors Figma

UI/UX and Graphic Designer

Elicit Digital

Apr 2019 - Oct 2021 (2 years 6 months)

Stand-alone designer across 14+ client projects, delivering end-to-end UX for mobile and web experiences across music, e-commerce, agri-tech, education, and retail. Led full-scope design for select projects including branding, UI, and social media creatives.

UX Design UI Design Graphic Design Wireframing Prototyping Design Systems Figma

Education

Degrees, certifications, and relevant coursework

Devi Ahilya University

Bachelor of Science, Electronic Media (Design)

2016 - 2019

Grade: 8.8

Activities and societies: 10+ projects spanning web UI and application design; newspaper design and print production for Nayi Bhor (Hindi) and 4th Wave (English); channel identity, studio design and VFX for Khabarnama; 2D animation and 3D modelling; plus fiction, documentary and music video production.

Bachelor of Science in Electronic Media with a focus on Design and Film, including projects in web UI, print production, and multimedia.