Open to opportunities

Aninda Basu

@anindabasu

Founder & Principal UX/UI Designer crafting intuitive digital products that solve complex systems and drive business impact.

India

Message

What I'm looking for

I seek senior product design roles where I can lead end-to-end UX/UI work, mentor teams, solve complex systems, and deliver measurable business impact.

I am a Founder & Principal UX/UI Designer with 20+ years designing digital products across logistics, travel, fintech, aerospace, medical, insurance, maritime, music, and AI-powered sales tools.

Through my boutique studio, I lead end-to-end product design—research, interaction design, information architecture, and visual design—collaborating closely with product managers, engineers, business stakeholders, and users.

My work includes leading a large-scale UK project optimizing port operations and logistics, and designing a UAV management platform that improved operational efficiency and user satisfaction.

I build design strategies that align user needs with business goals, mentor junior designers, run workshops, and deliver high-fidelity prototypes through to implementation fidelity using tools like Figma and HTML/CSS.

Experience

Work history, roles, and key accomplishments

Current

Owner & Principal UX/UI Designer

Current

C-Senses

Jan 2006 - Present (19 years 8 months)

Founded and led a boutique UX/UI studio delivering end-to-end digital design for global clients across logistics, ports, UAV, fintech and entertainment; reduced complex workflows (e.g., customs declaration) from 13 to 8 steps and consolidated multi-screen processes into single-screen flows.

UX Research Interaction Design Information Architecture Visual Design Figma Prototyping Accessibility

Director, Design - UI/UX

Plavaga Pvt. Ltd.

Jan 2010 - Dec 2012 (2 years 11 months)

Led UI/UX design initiatives and design team activities, delivering interfaces and prototypes for web and mobile products while collaborating with engineering and product stakeholders to align designs with business goals.

UI Design Prototyping Figma Photoshop Collaboration Design Leadership HTML CSS User Testing

Lead Designer

CSS Corp

Jan 2004 - Dec 2005 (1 year 11 months)

Delivered UX/UI designs and front-end templates for client projects, produced HTML/CSS deliverables and mentored junior designers to improve implementation fidelity and accessibility.