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Anika Samples

@anikasamples

I build distinctive brands, campaigns, and digital experiences for growing companies.

United States
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I've led brand, marketing, and visual design for BigCommerce through its 2020 IPO, including the IPO roadshow decks, global tradeshows, integrated campaigns, and office environments.

At Incandescent, I founded a boutique brand and web design studio serving 30+ clients across the US, Canada, UK, and Australia. I lead engagements from discovery through delivery across brand strategy, identity, web design, client relationships, and operations.

I've also been the sole in-house designer at Edgecase and How Do You Roll, where I built visual brands, sales materials, websites, marketing campaigns, and systems supporting growth, national expansion, and a successful Shark Tank deal.

Experience

Work history, roles, and key accomplishments

IM
Current

Founder & Brand Designer

Incandescent Marketing

May 2012 - Present (14 years 4 months)

Established boutique brand and web design studio serving founders across the US, Canada, UK, and Australia. Serves as creative director, designer, and strategist on all engagements, delivering integrated brand systems for 30+ clients.

Education

Degrees, certifications, and relevant coursework

Texas State University logoTU

Texas State University

Bachelor of Fine Arts, Communication Design

Grade: cum laude

Graduated cum laude with a Bachelor of Fine Arts in Communication Design.

Tech stack

Software and tools used professionally

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