At MT GROUP, I plan and manage content projects, coordinate an in-house team and external partners, and direct creative workflows. I developed Content Guidelines to standardize output quality and helped cut execution time by 20%.
For a new product line launch, I architected the content strategy and managed a 150M VND budget while coordinating multimedia production. The campaign drove sales of nearly 1,000 product sets and achieved a ROAS of 16.6.
Earlier at MT GROUP, I planned content for TikTok and Facebook, worked with KOL/KOC networks, and tested new formats. For the Steelmate Racing Team launch, trend-aligned content generated over 3,000 organic followers within two months.
