I'm an economist-turned-business analyst who combines strategic thinking with hands-on technical execution. Over 3 years in analytics, I've built a profile that bridges a common gap: the ability to diagnose business problems, propose solutions, and independently execute them through data, automation, and business intelligence tools.
At Footloose, Peru's leading footwear retailer, I've earned consecutive promotions—from Assistant to Analyst to Commercial Analyst—by consistently delivering impact beyond reporting. I work closely with cross-functional leadership, translate business challenges into analytical solutions, and provide strategic recommendations backed by data.
Key achievements:
• Incentive System Redesign: Led the restructuring of the sales bonus model across 140+ stores, balancing cost efficiency with behavioral motivation. By analyzing spending patterns, identifying performance drivers, and redesigning incentive logic, we improved conversion, cross-selling, and cost control.
• Process Automation: Built Excel automation tools (VBA/Macros) that streamlined repetitive workflows, saving hundreds of hours annually. My approach focuses on understanding operational pain points and creating scalable solutions that improve efficiency across teams.
• BI & Decision-Making Infrastructure: Developed Power BI and Excel dashboards that transformed performance visibility across stores, categories, and regions—enabling faster, more accurate decisions in inventory, pricing, and resource allocation.
What drives me is turning complexity into clarity. I enjoy working with large datasets, identifying meaningful patterns, and converting raw information into insights that support better business decisions. Where others see workload, I see opportunities to solve problems and create value.
Technical toolkit:
Advanced Excel (VBA, automation, modeling), Power BI (DAX, dashboards, data modeling), SQL (querying, validation, analysis), KPI design, forecasting, profitability analysis, and expanding advanced Python skills in automation, data analysis, visualization, database management, and system integration.
What differentiates me is operating at the intersection of strategy and execution: understanding business challenges, proposing data-driven solutions, and building the tools to implement them.
Seeking remote opportunities where analytics directly influences business growth. Open to full-time, part-time, or freelance work.
Languages: Spanish (native), English (advanced, Cambridge FCE).
