At The Walt Disney Company, I direct engineering across ad platforms serving Disney+, Hulu, and ESPN. I’m the executive technical owner for core services that configure campaigns, manage them in real time, and deliver targeted ads.
I architected live ad insertion for large-scale streaming events, with low-latency decisioning and correct manifests under peak traffic. I also engineered cross-device frequency capping with sub-millisecond response latency and built ad telemetry for attribution, reporting, and measurement.
Before Disney, I worked on programmatic marketplace services at The Rubicon Project, including real-time bidding infrastructure and auction outcome notifications. I’m also championing practical generative AI workflows at Disney, including developer office hours and best practices for LLM tools.
