I lead AI-driven video campaigns, branded content and performance creative from concept and scripting through generation, editing, motion, voiceovers and sound. At PetLovers, I partnered directly with the CEO to shape creative priorities, direct collaborators and build repeatable workflows using Veo, Kling, Higgsfield and ElevenLabs.
For Breakfast for Joey, I produced and edited 200+ short- and long-form videos that generated 10M+ total views, including 2.8M+ on a single video. I translate music, humor and visual identity into platform-native content through concepts, pacing, motion graphics and sound.
I've also created lead-generation ads and Meta creative for healthcare clients at Simplicity AI and Advanced Nerve & Health Center, using retention, CPC, cost per lead and ad spend to guide iterations. My Chemical Engineering background brings analytical thinking to creative decisions, and I integrate 9+ years of music production and audio engineering into video and advertising work.
