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Alejandro Daetz

@alejandrodaetz

Creative Video Editor at TubeScience, editing DTC ads that scaled to $777K in spend.

Colombia
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At TubeScience, I edit direct-response video ads for US DTC brands including Hims & Hers, HelloFresh, Good Chop, Noom, and Pets Table. Brands have put more than $2M in ad spend behind ads I've edited, and my top ad scaled to $777K after testing.

For Pets Table, I worked from footage and a script without shot direction, making the editorial choices that helped the ad become a winner. I also edit hooks, pacing, and variants for testing across Meta, TikTok, and YouTube, and localize ads for Japanese and German markets.

Before TubeScience, I produced and edited promotional, social, and long-form video work for hospitality, regional brands, and other clients. At Kova Media, which I co-founded, I handled creative and post-production across commercials, interviews, and corporate video; I also bring experience in sound design, motion graphics, and AI-assisted production.

Experience

Work history, roles, and key accomplishments

TU
Current

Freelance Creative Video Editor

TubeScience

Nov 2024 - Present (1 year 11 months)

Edit high-volume direct-response video ads for leading US DTC brands, with over $2M in ad spend behind edited ads. Build hooks and pacing, deliver multiple variants for testing, and localize ads for international markets.

EL

Social Media Manager & Content Producer

El Retiro Lodge

Mar 2024 - Nov 2024 (8 months)

Shot, edited, and published photo and video content for the lodge, its website, and social channels. Designed menus, posters, and banners, and led bar and restaurant operations.

ZL

Video Producer, Photography & Social

Zephyr Lodge Lanquín

Oct 2022 - Mar 2024 (1 year 5 months)

Led the full visual strategy for a hospitality brand, directing, shooting, and editing promotional pieces and short-form social content. Drove growth in followers and contributed to increased bookings.

AS

Audiovisual Producer

ACEL Group S.A.

Jan 2020 - Jul 2022 (2 years 6 months)

Shot and produced corporate and promotional video from concept to delivery for several regional brands. Produced videos, reels, TikToks, motion graphics, and voice-overs, and managed social media calendars.

CM

Audiovisual Producer

Cobán Municipality

May 2021 - Jan 2022 (8 months)

Directed filming and live-event coverage for the municipality's annual beauty pageant broadcasts and official communication campaigns. Delivered on tight deadlines with approval workflows across government departments.

SE

Freelance Video Producer & Editor

Self-employed

Jan 2020 - Oct 2021 (1 year 9 months)

Produced promo videos, reels, photography, and event coverage for restaurants, gyms, fashion boutiques, beauty salons, and live music events.

IN

Video Producer, Editor & Animator

Independent

Jan 2014 - Jan 2017 (3 years)

Wrote, shot, edited, and published original YouTube content on a two-videos-per-week schedule, plus event videos for private and corporate clients.

Education

Degrees, certifications, and relevant coursework

UP

Universidad Panamericana

Bachelor's Degree, Communication and Film

2017 - 2020

Pursued a degree in Communication and Film, focusing on audiovisual production and storytelling.

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