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Andrew Duncan

@andrewduncan

Creative Director at PENN Game Studios who created Legendary Larry and Wuji Dragon, original game franchises driving +91% Y/Y GGR growth.

United States

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At PENN Game Studios, I created Legendary Larry and Wuji Dragon, original, trademarked game franchises that grew into linked multi-title series and drove +91% Y/Y GGR growth. I also designed game economies, monetization systems, and retention mechanics, including a daily check-in mechanic that produced a documented 100% DAU spike.

At HitPoint Studios, I designed Ellen’s Game of Games, an AR live play-along for Warner Bros./NBC, and owned its live operations for 2.5 years. I’ve taken games from concept through launch and live operations across mobile, AR, and live-service platforms, working with partners including Disney, Google, Niantic, and Universal Kids.

Experience

Work history, roles, and key accomplishments

Director of Design / Creative Director

PENN Game Studios

Jan 2021 - May 2026 (5 years 4 months)

Led creative direction and game design across a portfolio of live-service mobile titles, defining product vision and driving cross-functional teams through concept, production, and live operations. Owned the green-light process for 40+ game concepts and created original IP franchises that drove significant revenue growth.

Game Design LiveOps Monetization KPI Analysis Tableau Looker Mixpanel A B Testing Cross functional Leadership Client Management

Creative Director

HitPoint Studios

Jan 2017 - Dec 2021 (4 years 11 months)

Led design, production, and client relationships across mobile, AR, and location-based titles for major IP holders. Designed Ellen's Game of Games, the first AR live play-along in talk show history, and managed multiple concurrent projects.

Augmented Reality (AR) Gaming Client Management Production Live Operations Cross functional Leadership