Andrew Cohen

Led strategic churn forecasting initiatives and developed a customer Lifetime Value model, improving retention by 15%. Executed A/B tests on retention offers and designed pricing models for NFL Futures markets, optimizing product offerings and market competitiveness.

Developed stadium repricing strategies and automated systems for opponent analysis, enhancing revenue and informing defensive strategies. Created metrics for scouting and personnel analyses, contributing to team performance.

Led pricing strategy for tickets and built predictive models for social media engagement, directly influencing sponsorship renewals. Developed classification models to identify churn risks among season ticket holders.

Conducted due diligence and industry research to support M&A and strategic advisory projects, contributing to the firm's investment banking efforts.

Led a cross-functional team to expand a SaaS platform, resulting in a significant increase in content. Developed performance evaluation algorithms to enhance research processes and productivity.

Analyzed the competitive landscape to inform the launch of a new software platform, facilitating business connections with athletes.

Conducted research on industry trends and advised on website improvements, contributing to increased traffic and user engagement.

Completed a Master of Business Administration at the Stephen M. Ross School of Business, focusing on strategic management and analytics.

Earned a Bachelor of Arts in Economics from the College of Letters & Science, gaining a solid foundation in economic theory and quantitative analysis.