At Globo, I led end-to-end design of the advertising sales platform that brought a process previously spread across tools and spreadsheets into one place, adding traceability, visibility and financial predictability to multi-million-real sponsor negotiations. I also led the evolution of the Globo Ads Design System and set up AI workflows for discovery, research and prototyping.
At BHub, I led design of an AI-powered Request System that raised operational efficiency by 30%, and built the Design System from scratch. Earlier, at Itaú Unibanco’s iti digital bank, I led design of iti Benefícios and iti Meu Negócio; the latter passed 200,000 sign-ups in six months. At OLX Brasil, I designed buyer and seller flows for OLX Pay, helping bring marketplace payments and a new revenue stream to the company. I use AI in my design process for research, prototyping and testing, and built and launched a complete AI SaaS product.
