Anderson Domingos

Senior Product Manager for Data Analytics of anti-fraud security products, in close partnership with Tech Lead and Data Science, serving more than 33 million customers at Itaú Unibanco.

- Defined and tracked impact-oriented OKRs and KRs (fraud reduction, increased self-service, and improved CX), with data-driven management;
- Evidence-based prioritization together with Tech Lead and Data Science;

Product Manager for Protection Modes, leading the strategy and launch of Itaú Protected Mode, a fraud-prevention product for more than 33 million customers.

- Led continuous Discovery and Delivery of the Protected Mode product;
- Oversaw the Go-to-Market of Protected Mode, including a major media and social media launch campaign during Carnival;
- Launched Itaú Protected Mode for more than 33 mil

Product Manager for the Blocking squad, modernizing blocking, account recovery and dispute journeys (Identity & Access Management) with a focus on customer self-service.

- Enabled Self-Service Unblocking for more than 50 million customers, avoiding branch visits and reducing cost-to-serve;
- Supported a 16.5% reduction in cost-to-serve (P&L);
- Reduced contact rate by 3.25%;
- Backlog and Roadmap

Product Manager for access permissions and anti-fraud authorizations within Identity & Access Management (MFA, Biometrics), focused on customer self-service.

- Led continuous Discovery and Delivery of permissions, authorizations and onboarding journeys;
- Prioritized the onboarding of 33 million legacy customers to the new self-service solution, reducing branch-required cases by 46.5%;
- Backlog

Senior Product Owner leading Infrastructure, Information Security, and Identity & Access Management (IAM) product strategy at Globo, focused on user experience across large-scale platforms (Globoplay, Cartola).

- Defined Product Strategy for infrastructure and information security (VPN, MFA, SSO, Biometrics), prioritizing UX in large-scale environments (Globoplay, Cartola, and corporate apps);
-

UX leadership at Globo, working at the intersection of Product Management, Design, and Technology - Discovery, Roadmap, and MVP validation for large-scale digital platforms.

- Coordinated the user experience (UX) of Globo's digital platforms, integrating UX Research, Design System, and product success metrics;
- Designed and managed the roadmap for internal products, connecting strategic technolo

Product Manager for Security and Fraud Prevention products at Bradesco Seguros, working on Backlog Management, Lean Inception, and cross-functional integration between Insurance, Life, and Pension areas.

- Backlog management and strategic prioritization (epics, features, stories, and tasks);
- Orchestrated cross-functional projects between Insurance, Life, and Pension areas;
- Facilitated Lean In

Senior Product Manager at Claro Brasil, leading the evolution of streaming products (Claro TV+) and the Digital First Sales Journey, with a focus on Customer Journey Mapping and Conversational AI.

- Evolved Claro TV+ streaming products (Globoplay, Netflix, Disney+) - Product Strategy;
- Facilitated Customer Journey Mapping (As Is and To Be);
- Ideated a conversational chatbot via WhatsApp (Conver

Facilitator of innovation, design, and strategic planning processes in MBA programs in project management, business management, corporate finance, human resources, marketing, and administration.

Facilitator of design thinking and innovation management in corporate environments, in MBA programs in project management, process management, business management, corporate finance, human resources, marketing, and administration.

- As-Is and To-Be journey analysis;
- End-to-end customer journey development;
- UX | UI | UX strategy;
- Mystery shopping;
- Briefing and debriefing;
- Buyer journey mapping and UX personas;
- In-depth qualitative interviews;
- Business model canvas development for digital businesses;
- Continuous improvement of products and services;
- Prototyping and testing;
- Planning and tracking of KPIs;
-

Facilitator for social entrepreneurs in partnership with Banco Itau through the Itau Social program.

Worked as Innovation Professor at Fundação Getulio Vargas.

- Mapped and redesigned the customer journey (As Is, To Be, Should Be), applying design thinking methodology and service design tools such as service blueprints for the health and sports services provided by SESI;

- Gestão de branding da marca com atuação desde a reestruturação do ponto de venda, reposicionamento de marca com mapeamento da jornada do cliente, imersão gerenciamento e contratação de especialistas em pesquisa e focus group com clientes, arquitetos, decoradores, contratação e gestão de serviços de treinamento com vendedores, marceneiros e instaladores, redesign dos serviços e produtos com foco

Suporte na criação de peças gráficas, campanhas e design digital a empresas como Petrobras, BB Seguros, Acadêmicos do Salgueiro, Cacique de Ramos e Hemel;

- Assistance in the planning of point of sales

- Relacionamento com cliente, venda ativa e passiva;
- Projetos de design com foco na experiência do cliente

+ de 2 milhões de m² de porcelanato e cerâmicas vendidos no B2C e B2B entre eles, consstrutores, arquitetos, designers e consumidores finais

Jul 2009

Jun 2011

Mar 2023

Mar 2024 · Expires Mar 2027

Feb 2024

Mar 2026

Aug 2026

Aug 2026

Sep 2026

Mar 2026

Sep 2026

Jan 2026

Jul 2026