At Óptica Matamoros, I led the HR strategy for an organization of more than 500 employees in Nicaragua and coordinated talent management for its five branches in El Salvador. I aligned people, culture, and development with business priorities.
I designed HR policies and processes covering organizational development, compensation, benefits, recruitment, and employee experience. I also advanced HR process digitalization and automation and tracked indicators including turnover, workplace climate, eNPS, recruitment, and training through the Balanced Scorecard.
Earlier, at Grupo Casa Pellas, I designed and implemented talent, development, and culture programs, led employer branding and HR digitalization initiatives, and led the Great Place to Work certification process in 2017. My background also includes quality analysis and continuous improvement, supported by Lean Six Sigma Green Belt training.
