Ananya Mishra

I’m a Data Analyst with 2.5 years of experience converting raw data into strategic insights that support revenue growth, operational efficiency, and informed decision-making.

At CredenceSoft, I designed end-to-end reporting systems and built revenue dashboards tracking RevPAR, ADR, ARR, and LOS. I also created a PMS-integrated Daily Summary Report that eliminated ~40% of manual reporting effort while giving managers same-day performance visibility.

I lead OTA integrations (Channex, Hyperguest) by mapping channels, validating rates and availability in real time, and reducing booking data discrepancies to near zero. I run pre-campaign property audits (occupancy trends, pricing gaps, review scores, and content quality) and translate findings into ad metric recommendations and audience targeting used by the marketing team.

During live campaigns, I adjust property pricing and enrich listings based on real-time performance, then use post-campaign analysis (booking lift, CPA, revenue ROI) to shape the next budget and targeting decisions. I identified and activated Google Hotel Center unpaid promotions, driving a 30% increase in website traffic and cutting marketing spend by 25% without additional ad budget.