Ana Novakovic

I've led UX for BlueCat Networks' Micetro redesign, shaping scalable navigation, data-dense tables, filters, responsive behavior, authentication, and dark mode for a complex enterprise platform.

At Embroker, I redesigned the Certificates of Insurance experience, driving 94% self-service adoption in its first week and sustaining 93% thereafter. I also increased customer confidence from 8.7 to 9.3 through clearer guidance, feedback, and task-completion states.

I use research, usability testing, A/B testing, heatmap analysis, and behavioral data to make compliance-sensitive decisions around eligibility, pricing, coverage, and workflows easier to understand.

I've partnered closely with product, engineering, data, growth, and marketing teams, while building design systems, component libraries, visual identities, illustrations, and AI-assisted design-operations practices.