Ana Kelly
@anakelly
Customer-centric KYC and compliance specialist focused on risk reduction.
What I'm looking for
I am a detail-oriented customer support and compliance professional with strong experience in KYC, AML risk assessment, and verification processes within iGaming and digital services. I’ve handled both Level 1 support and L2 specialist responsibilities while working remotely across Latin America.
At PIN-UP Global I conduct KYC and due diligence for new and existing users, verify identification documents, analyze casino and sportsbook transactions for irregularities, and coordinate cross-departmental workflows using Jira and Slack. I manage B2B communications with providers and aggregators to ensure technical and procedural consistency.
Previously, I improved customer response and documentation flows at Conviver Urbanismo and supported SLA/KPI tracking, error correction, and operational reporting at Neobpo. I combine data-driven analysis with strong attention to detail to optimize onboarding, verification, and escalation processes.
I bring collaborative problem-solving, clear CRM documentation practices, and a commitment to regulatory compliance and customer empathy. I am motivated to apply my skills to roles that value operational efficiency, accurate risk detection, and excellent customer outcomes.
Experience
Work history, roles, and key accomplishments
L2 Specialist
PIN-UP Global
Dec 2024 - Present (11 months)
Conduct KYC and due diligence for new and existing users, analyze transactions to identify fraud, and manage B2B communications to ensure procedural consistency while improving document review and workflow efficiency.
Customer Support Agent
PIN-UP Global
May 2023 - Present (2 years 6 months)
Provided Level 1 technical and customer support via chat in Portuguese and English, investigated account and billing issues, and maintained precise CRM documentation while ensuring compliance with KYC/AML policies.
Customer Relationship Assistant
Conviver Urbanismo
Apr 2021 - Apr 2023 (2 years)
Managed inbound customer communications across chat, WhatsApp, and phone, processed registrations and documentation for compliance, and supported escalations to improve response times.
BackOffice Assistant
Neobpo
Jun 2018 - Aug 2020 (2 years 2 months)
Oversaw back-office operations including SLA and KPI tracking, error correction, and escalation management, and analyzed recordings to identify opportunities to improve retention and process efficiency.
Education
Degrees, certifications, and relevant coursework
UNINASSAU – Universidade Maurício de Nassau
Bachelor's Degree, Marketing
Completed a Bachelor's Degree in Marketing with coursework and practical experience relevant to customer relations, data analysis, and service operations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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