Open to opportunities

Ana dzidziguri

@anadzidziguri

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Marketing and media strategist with 20+ years leading brand budgets and multi-channel campaigns.

Georgia

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What I'm looking for

I’m looking to bring my 20+ years in media, brand budgets, and multi-channel strategy to a marketing or brand management role. I want to own KPI-driven planning, optimize performance, and strengthen partnerships with agencies and stakeholders.

I bring 20+ years of experience in media and communications, working across advertising agencies and broadcast media sales. I’ve built my career around the full campaign lifecycle—from multi-channel planning and optimization to end-to-end KPI delivery—so I can connect brand intent with real market performance.

In senior roles, I managed international brand budgets and led teams responsible for media mix execution across TV, outdoor, press, radio, and digital. I’ve owned pricing strategy, contract negotiations, and campaign delivery, while monitoring monthly and annual KPIs like GRP, Reach, and Frequency to optimize inventory allocation.

Most recently, I work as a strategic media planning and campaign optimization consultancy, advising on brand positioning, budget communications strategy, and multi-channel growth. I also lead influencer marketing and oversee content-to-performance reporting across Facebook, Instagram, and TikTok—because I know both sides of the market: brand, media, and consumer perspective.

Experience

Work history, roles, and key accomplishments

Current

Strategic Media Consultant

Current

Lion.com / Vondel Digital

Jan 2020 - Present (6 years 4 months)

Provided strategic media planning and campaign optimization consultancy with ~€250,000 annual advertising management. Led Haleon and Karcher campaigns across TV/Metro and managed Apple influencer campaigns (6–10 influencers per campaign) with performance reporting across Facebook, Instagram, and TikTok.

Media Planning Campaign Optimization Influencer Marketing performance reporting

Current

Media Manager & Head

Current

InterMedia TV Advertising Sales House

Jan 2013 - Present (13 years 4 months)

Managed commercial relationships with 20+ advertising agencies and owned pricing strategy and end-to-end campaign delivery across 6 television channels. Led a 4–5 person media operations team and optimized inventory allocation using GRP, reach, and frequency KPIs.

Media Planning Pricing Strategy Contract Negotiation KPIs GRP Team Leadership

Head of Media Department

Publicis Group

Sep 2005 - Dec 2012 (7 years 3 months)

Led a 4–5 person media team across TV, outdoor, press, and radio, delivering full media-mix strategy. Managed annual budgets for Nestlé, L'Oreal, Red Bull, HP, and Berlin Chemie, coordinated campaigns across Georgia, Azerbaijan, and Armenia, and owned GRP, reach, and frequency KPI delivery.

Media Strategy KPIs GRP Budget Management Influencer Marketing Team Leadership

Media Planner

MSG Advertising Agency

Sep 2002 - Sep 2005 (3 years)

Planned and executed media campaigns using audience segmentation and data analysis to support commercial outcomes. Managed client relations and negotiation through ongoing planning and media buying coordination.

Media Planning Segmentation Data Analysis Client Relations Media Buying Commercial Negotiation

Media Planner

Kedi TV Advertising Agency

Sep 1998 - Sep 2002 (4 years)

Planned and coordinated multi-brand TV advertising activities and supported the execution of campaigns. Contributed to client-facing planning and commercial coordination within the advertising team.

Client Coordination Audience Targeting