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Ana Carolina CerqueiraAC
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Ana Carolina Cerqueira

@anacarolinacerqueira

Senior Product Manager at FeedMe.Food who cut AI-pipeline data loss from 20% to 1%.

Brazil
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At FeedMe.Food, I lead product strategy for an AI-powered food discovery platform that turns restaurant-menu data into personalized dish recommendations and white-label B2B/API products. I reduced AI-pipeline data loss from 20% to 1%, lifted forecast accuracy above 85%, and cut feature time-to-market by 40%.

I introduced AI agents for product-dashboard data and launched a client portal adopted by all B2B API clients. Using Claude Code and Lovable for prototyping, I helped take prototypes from weeks to 1–2 days and trained our UX designer.

Previously, at Zallpy North America, I delivered platform and compliance initiatives for BMW Group North America, including Infobahn and the COIN integration. At Binamik Tecnologia, I led approximately 15 people across two squads and proposed a payment gateway and digital bank accounts as a new revenue line; earlier, I helped move Consiga’s payroll-loan acquisition to digital channels, increasing conversion by more than 100%.

Experience

Work history, roles, and key accomplishments

FE
Current

Senior Product Manager

FeedMe.Food

Sep 2024 - Present (2 years 1 month)

AI-powered food technology platform that turns restaurant-menu data into personalized dish recommendations, with a consumer app and white-label B2B/API solutions.

KEY ACHIEVEMENTS
• Reduced AI-pipeline data loss from 20% to 1% and lifted forecast accuracy above 85%.
• Cut feature time-to-market by 40%.
• Launched a client portal adopted by 100% of B2B API clients to monitor API usage, latency, er

ZA

Senior Product Manager @ BMW North America US|CA|MX

Zallpy North America

Aug 2022 - Sep 2024 (2 years 1 month)

Technology consulting company delivering software engineering and digital product solutions. Product lead for BMW Group North America initiatives across the United States, Canada, and Mexico.

KEY ACHIEVEMENTS
• Delivered the Infobahn platform upgrade to Angular 10, used across all of BMW North America.
• Delivered the COIN integration for compliance and fraud-prevention workflows.
• Cut PRD turna

BT

Product Manager

Binamik Tecnologia

Dec 2020 - Aug 2022 (1 year 8 months)

Technology company building digital products for the tourism industry, serving travel agencies and tourist attractions.

KEY ACHIEVEMENTS
• Led ~15 people across 2 squads and 3 digital products.
• Identified the high volume of transactions flowing through the platform and proposed a payment gateway and digital bank accounts to capture a ~1% take rate as a new revenue line.
• Evaluated the payment

JM

Product Manager

J&A Soluções Inteligentes Multissetoriais

Aug 2018 - Dec 2020 (2 years 4 months)

Group of 15+ companies across food franchising, technology, finance, insurance, marketing, payments, fintech, legal tech, and digital banking.

KEY ACHIEVEMENTS
• Built the group's first databases, dashboards (Power BI, Google Analytics), and data reports.
• Co-created Consiga, an internal startup that took payroll-loan customer acquisition online.

RESPONSIBILITIES
• Analyzed digital performance

CM

Associate Product Manager

Consiga Marketing

Mar 2019 - Mar 2020 (1 year)

Internal startup created within Grupo J&A to bring payroll-loan customer acquisition online, in a market that relied on purchased call lists.

KEY ACHIEVEMENTS
• Moved customer acquisition from call lists to digital channels, increasing conversion by more than 100%.
• Validated the idea, built the business plan, and launched an MVP that hit its lead-acquisition goal after 2 months of testing.

RES

DG

Product Analyst

DOT Digital Group

Jul 2014 - Aug 2018 (4 years 1 month)

Performance and product analytics for client websites, portals, and digital campaigns.

RESPONSIBILITIES
• Collected and interpreted data from Google Analytics, Google Search Console, and Google Ads.
• Ran UX and SEO analyses and mapped processes to improve digital experiences.
• Monitored KPIs and funnels (traffic, leads, sales), including forecast vs. actual and failure analysis.
• Built dashboa

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

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Mar 2025

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Mar 2025

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Feb 2025

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How to Give and Receive Useful Feedback Every Month

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Como se Comunicar com Atitude e Autenticidade

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Como Apresentar Informações Técnicas com Storytelling

Feb 2025

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Como Apresentar as suas Ideias de Forma Estratégica

Feb 2025

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Como Gerir a Ansiedade durante uma Apresentação

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Mistakes to Avoid When Resolving Conflict

Feb 2025

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Comunicação Assertiva para Gestores de Alto Desempenho

Feb 2025

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Comunicação Autêntica com Equipes Multigeracionais

Feb 2025

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LinkedIn

Conflict Resolution For Beginners

Feb 2025

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Having Difficult Conversations

Feb 2025

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LinkedIn

How to Proactively Manage Conflict as an Employee

Feb 2025

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LinkedIn

The Three Pillars of Effective Communication

Jan 2025

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LinkedIn

Working More Effectively with Different Personalities

Feb 2025

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LinkedIn

Working with Difficult People

Feb 2025

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LinkedIn

Building Resilience as a Leader

Dec 2024

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LinkedIn

10 Mistakes Leaders Should Avoid

Dec 2024

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LinkedIn

Como Desenvolver a Autoliderança

Dec 2024

UC

Universidade Federal de Santa Catarina

Journalism, Journalism

2014 - 2016

One of Brazil’s leading public universities, UFSC is recognized for its academic excellence and research. Its Journalism program is part of a strong Communication department, ranked #1 in Brazil in the 2025 Folha University Ranking (RUF).

Academic Focus & Skills

Research & Critical Thinking: Investigating complex topics, evaluating sources, and synthesizing information into clear insights.

Stra

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