Anab Fatima

Writes and optimizes the commercial content layer of a live Shopify store, including product descriptions, collection page copy, brand story, and trust and policy pages. Develops Meta ad copy and creative captions for paid campaigns, engineered around advertising policy constraints in a restricted health and wellness category.

Designs and iterates prompt systems that produce accurate, on-brand, structurally consistent marketing content at scale across research, copywriting and campaign tasks. Evaluates LLM outputs for factual accuracy, coherence, tone and instruction-following, and builds repeatable AI-assisted pipelines that compress production time without sacrificing editorial quality or brand voice.

Owns the complete digital presence for a private client portfolio spanning B2B services, education and community brands, from positioning and messaging through to the live website, search visibility and ongoing content. Designs, builds and launches production marketing websites end to end, including information architecture, responsive design, conversion copy and lead-capture funnels.

Delivers SEO-driven blog articles, website copy and commercial content across e-commerce, health and wellness, technology and professional services. Works from keyword research through to publication-ready copy, including search intent analysis, outline construction, drafting, on-page optimisation and final edit.

Pursuing a Bachelor of Science in Zoology, with an expected graduation in June 2026.