Ana Betancur
@anabetancur
Creator partnerships manager at Simply Nootropics, Drink Tmrw, and Whalar, scaling creator programs and campaigns for Nike and Disney.
ColombiaWhat I'm looking for
At Simply Nootropics and Drink Tmrw, I own the creator lifecycle across TikTok, Instagram, and YouTube, from outreach and deal terms to live ads and performance reviews. I manage 30+ UGC creators monthly and grow always-on creator rosters and ambassador programs.
At Whalar, I manage influencer campaigns for global brands including Nike, HP HyperX, Spotify, Mas+ by Messi, Eucerin, and Disney. For Nike Air 4 Athletes, I ran a TikTok campaign with athletes and sports influencers that reached 2M+ views in Spain.
I've also managed influencer and affiliate campaigns for Speak, Trendhim, and Razor Group. I use campaign performance data to refine strategy, while coordinating creators with creative, editing, media buying, and strategy teams.
Experience
Work history, roles, and key accomplishments
Creator Marketing Manager
Simply Nootropics & Drink Tmrw
May 2025 - Present (1 year 5 months)
Owns the full creator lifecycle for both brands across TikTok, Instagram, and YouTube, managing 30+ UGC creators monthly and negotiating deals end to end. Coordinates with creative, media buying, and strategy teams to ensure brand-safe, ad-ready content.
Managed full-cycle influencer campaigns for global brands including Nike, HP HyperX, Spotify, Mas+ by Messi, Eucerin, and Disney across Meta, TikTok, Twitch, and YouTube. Led creator sourcing, negotiation, and performance reporting for the Spanish market.
Influencer Marketing Manager
Speak
Aug 2024 - Feb 2025 (6 months)
Led end-to-end influencer campaigns on Instagram and TikTok for a language learning app, managing budgets and negotiating long-term partnerships. Oversaw content quality and analyzed performance data to optimize strategy.
Influencer Marketing Manager
Trendhim
Apr 2023 - Jul 2024 (1 year 3 months)
Managed an affiliate program of 50+ creators monthly across the US and Europe, including Twitch streamers, from sourcing to long-term relationships. Executed affiliate and influencer campaigns on Instagram, TikTok, and Twitch, reviewing content for brand consistency.
Influencer Marketing Manager
Razor Group
Feb 2022 - Aug 2022 (6 months)
Supported influencer campaigns for B2C e-commerce brands, from planning to launch. Implemented campaigns across social networks, researched and negotiated with influencers, and configured KPIs.
Hospitality Manager & Advisor
MG Hotels & Suites
Apr 2021 - Apr 2022 (1 year)
Led influencer marketing and community management, supported rebranding, and designed new services and guest experiences. Advised leadership on commercial strategy and trained staff.
Education
Degrees, certifications, and relevant coursework
Universidad Complutense de Madrid
Master's Degree, Fashion Marketing
2021 - 2022
Completed a Master's Degree in Fashion Marketing at Universidad Complutense de Madrid from October 2021 to October 2022.
Universidad EAFIT
Bachelor's Degree, International Business
2016 - 2020
Earned a Bachelor's Degree in International Business from Universidad EAFIT from 2016 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
Job categories
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