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Amritha Muraleedharan

@amrithamuraleedharan

Content & Copy Specialist with BBP India Communications experience, creating SEO-focused campaigns across web, email, and social.

India

Message

At BBP India Communications, I planned and managed content across websites, blogs, social media, email campaigns, advertisements, and landing pages, keeping brand voice consistent.

I integrated SEO keywords into copy and conducted audience, competitor, and market research to inform content planning and campaign effectiveness.

At Cognizant Technology Solutions, I analyzed social-platform data and prepared trend reports and performance summaries to support client marketing decisions. I also documented workflows and improved data validation and reporting practices.

Earlier, I wrote SEO-focused website, social, and email content at Beemad Creative Consultancy and Makkachi Creatives LLP. I also supported post-production workflows as an Assistant Video Editor Intern at Makkani Productions.

Experience

Work history, roles, and key accomplishments

Subject Matter Expert

Cognizant Technology Solutions

Apr 2022 - Sep 2025 (3 years 5 months)

Served as primary operational point-of-contact for a team of 12+ analysts, coordinating priorities and ensuring output quality. Monitored real-time social platform data to generate actionable insights and produced trend analysis reports.

Data Analysis Social Media Monitoring Trend Analysis Process Improvement Workflow Documentation team training Data Validation Reporting Project Coordination

Content & Copywriter

BBP India Communications

Jan 2021 - Mar 2022 (1 year 2 months)

Planned, executed, and managed marketing content across multiple channels, ensuring brand consistency. Integrated SEO keywords into various content elements to boost organic visibility.

Content Strategy Copywriting SEO Keyword Research Brand Voice Email Marketing Social Media Landing Pages Cross Functional Collaboration Market Research

Copywriter

Beemad Creative Consultancy

Jun 2020 - Dec 2020 (6 months)

Managed multiple concurrent content projects, delivering high-quality, SEO-optimized copy within tight deadlines. Implemented SEO strategies to improve online visibility and drive organic traffic.

Copywriting SEO Content Management Proofreading Editing Social Media Email Campaigns Marketing Collateral

Assistant Video Editor

Makkani Productions

May 2019 - Jun 2019 (1 month)

Supported post-production workflows by organizing footage, managing media assets, and assisting senior editors to ensure on-time project delivery.

Video Editing Post production Media Asset Management Organization

Copywriter

Makkachi Creatives LLP

Nov 2018 - Apr 2019 (5 months)

Researched industry trends, competitors, and audience preferences to develop targeted content strategies. Translated complex product features into engaging narratives and created SEO-friendly content.

Copywriting SEO Content Strategy Research Audience Targeting Social Media Email Campaigns Advertising