At Blippar, I owned client-side media processing, asset pipelines and build tooling for a 200,000-line browser-based WebAR studio. I built browser-based video transcoding with FFmpeg.wasm, parallel Web Worker processing, accurate WebAssembly metadata probing and resilient batch uploads.
I rebuilt AR marker management, added publishing quality scoring, modernized Webpack 5 and extended localization to six languages including Arabic RTL. I also consolidated hub SSO through Node.js and Express authenticated proxies while shipping across eight release trains.
Previously at Condé Nast, I unified 40+ publishing sites in a shared React and Node.js repository and migrated Vogue and Wired to a new design system. At Kuliza, I built loan-origination journeys for abfldirect.com, merged two codebases to halve their size, improved Lighthouse scores by more than 30%, and led three frontend developers.
I'm also building UIReady and Odigra end to end: a frontend-interview practice platform and a résumé-led job-search extension. My work spans React, TypeScript, WebAssembly, browser infrastructure, full-stack product delivery, performance, security and production operations.
