Open to opportunities

amritaa khandelwaal

@amritaakhandelwaal

Message

I’m an SEO Manager specializing in technical, e-commerce, and GEO/AI search that drives measurable organic growth.

India

Message

What I'm looking for

I’m looking to lead end-to-end SEO strategy in a remote-friendly role—owning technical, e-commerce, and AI-era GEO work, building programmatic + humanized content, optimizing Merchant Centers, and driving KPI-measured growth while collaborating across teams.

I’m a results-driven SEO Manager with 12+ years of full-spectrum expertise across technical, on-page, off-page, local, international, and AI-era search optimization. I’ve been repeatedly recognized as Employee of the Month and Best SEO Performer, delivering measurable organic traffic growth, Google Shopping ranking improvements, and revenue impact for USA and Dubai-based clients.

I pioneer GEO (Generative Engine Optimization) for Google AI Overviews and SGE-era search, combining E-E-A-T-driven humanized content frameworks with programmatic SEO at scale. I also own Google Merchant Center and Bing Merchant Center operations, lead 6-member SEO teams with OKRs/KPIs and Agile planning, and consistently improve performance through technical audits (Core Web Vitals, rendering, crawl issues, schema) and strategic reporting.

Experience

Work history, roles, and key accomplishments

Current

SEO Manager

Current

Cibirix

Dec 2024 - Present (1 year 6 months)

Led end-to-end SEO for multiple USA-based e-commerce clients, driving organic traffic, keyword rankings, and revenue KPIs tracked in GA4/GSC/SEMrush. Pioneered GEO for Google AI Overviews, optimized Google & Bing Merchant Center feeds, and improved technical performance through audits and Core Web Vitals fixes.

Technical SEO Google Core Web Vitals Google Merchant Center Generative Engine Optimization (GEO)Programmatic SEO Google Shopping Team Leadership

SEO Analyst → Team Lead

Cibirix

Sep 2020 - Nov 2024 (4 years 2 months)

Delivered 50% organic traffic growth in 6 months and 20% e-commerce revenue uplift for a USA metal buildings/carports brand using programmatic SEO, technical fixes, and Merchant Center optimization. Built 3,000+ location-optimized landing pages, improved LCP from 6.2s to 2.1s, achieved #1 Google 3-pack positioning for 12+ months, and drove UAE international SEO results within 4 months.

Programmatic SEO Technical SEO Local SEO (NAP Consistency)International SEO Content Strategy SEO Analytics E commerce SEO

SEO Analyst

Cyber Infrastructure Pvt. Ltd.

Feb 2013 - Jan 2020 (6 years 11 months)

Managed full-cycle SEO for USA and international e-commerce/service clients, owning keyword research, technical audits, on-page optimization, and link building. Improved organic growth through crawl/indexing troubleshooting (redirects, canonical, sitemaps, robots.txt), and supported Google Shopping/Merchant Center and local SEO foundations (GBP, citations, NAP consistency).

Keyword Research On Page SEO Technical SEO SEO Analytics Link Building Backlink Audit & Disavow Google Merchant Center Local SEO International SEO

SEO Trainee

Cyber Infrastructure Pvt. Ltd.

Dec 2011 - Jan 2013 (1 year 1 month)

Completed SEO training across keyword research, on-page optimization, link building, and web analytics, supporting senior analysts on live client campaigns. Built foundational analytical and research skills to contribute to technical audits and performance tracking.

Keyword Research On Page SEO Link Building Web Analytics performance reporting