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Ammarah Ayub

@ammarahayub

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Product-focused program manager using analytics to optimize engagement funnels and delivery operations.

United States

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What I'm looking for

I’m looking for a product or program role where I can use KPI dashboards, analytics, and user insights to optimize customer-centric systems. I want cross-functional ownership, measurable impact, and room to grow toward scalable operations.

I’m a product-oriented graduate researcher focused on data-driven strategy, operations optimization, and cross-functional execution. I lead initiatives end-to-end—from ideation to delivery—using user insights and institutional data to improve outcomes.

In my Graduate Assistant role at the University of Louisiana at Lafayette, I designed and executed professional development initiatives for students. I optimize engagement funnels, analyze adoption metrics, and iterate strategies to strengthen holistic LinkedIn Learning outcomes.

Previously, as a Media Planner at Brainchild Communication/Starcom/Publicis, I managed performance analytics and operations for telecom clients. I built KPI dashboards, ran post-campaign analysis, and partnered across teams to improve delivery efficiency and decision-making.

Experience

Work history, roles, and key accomplishments

Current

Graduate Assistant

Current

University of Louisiana at Lafayette

Jan 2025 - Present (1 year 5 months)

Designed and executed professional development programs using user insights and institutional data. Led initiatives end-to-end, optimized engagement funnels, and iterated strategies using adoption metrics for LinkedIn Learning student outcomes.

User Research KPI Tracking Dashboards Program Management

Media Planner

Brainchild Communication

Dec 2023 - Dec 2024 (1 year)

Managed performance analytics and operations for telecom clients (Ufone and PTCL), building KPI dashboards and conducting post-campaign analysis. Partnered with cross-functional teams to improve delivery efficiency and support data-driven decision-making.

Media Planning Performance Analytics KPIs Campaign Analysis Operational Efficiency Cross Functional Collaboration Data Reporting

Production Coordinator Intern

Bahria University

Feb 2020 - Jan 2021 (11 months)

Coordinated 6 production projects and recruitment workflows, reducing onboarding time by 20%. Led and supported teams of 22 contributors across planning and execution for community service events, media fests, tree plantation, and conferences.

Project Coordination Volunteer Management Team Leadership Event Operations Process Optimization Logistics Scheduling Community Program Management

Education

Degrees, certifications, and relevant coursework

University of Louisiana at Lafayette

Master of Communication, Strategic Communication & Human-Machine Interaction

2025 - 2026

Grade: GPA: 3.7

Pursuing a Master of Communication with a specialization in Strategic Communication & Human-Machine Interaction. Thesis topic: AI Chatbots and Human Behavior.