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amira soudy

@amirasoudy

Salesforce Marketing Cloud specialist at Emirates Airlines designing lifecycle journeys and personalized, multilingual customer communications.

United Arab Emirates

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At Emirates Airlines, I translate complex marketing and CRM requirements into Salesforce Marketing Cloud solution designs, including journey logic, audience structures, and automation dependencies.

I design lifecycle communications for onboarding, abandoned-cart recovery, re-engagement, and loyalty programmes. I also develop AMPscript and reusable content frameworks for personalized, multilingual email experiences.

Previously at VML, I delivered Salesforce Marketing Cloud solutions for Emirates Airlines, developing automated journeys, email campaigns, and SQL workflows for segmentation and campaign preparation.

I began in web development and email marketing, building responsive interfaces and multilingual email campaigns. I'm interested in AI and its potential to extend human intelligence and creativity.

Experience

Work history, roles, and key accomplishments

Current

Marketing Automation Email Specialist

Current

Emirates Airlines

Jun 2025 - Present (1 year 4 months)

Translate complex marketing and CRM requirements into scalable SFMC solution designs, defining journey logic, audience structures, and personalization rules. Design and deliver automated customer lifecycle communications across onboarding, abandoned-cart recovery, re-engagement, and loyalty programmes.

Senior Salesforce Developer, Enablement Services

VML

May 2017 - Mar 2025 (7 years 10 months)

Delivered Salesforce Marketing Cloud solutions for Emirates, translating stakeholder requirements into technical designs, automated journeys, and personalized email experiences. Developed campaigns and automation workflows using Email Studio, Journey Builder, and Automation Studio, and built dynamic email functionality with AMPscript and responsive HTML/CSS.

Salesforce Marketing Cloud Email Studio Salesforce Journey Builder Automation Studio AmpScript SQL HTML CSS Data Extensions Segmentation Integration Technical Documentation Training Salesforce Administration

Front-End Developer & Email Marketing Specialist

Taqniatech for Information Technology

Feb 2014 - Apr 2017 (3 years 2 months)

Developed responsive e-commerce interfaces using HTML, CSS, and JavaScript, maintaining usability and cross-browser compatibility. Built and executed multilingual email campaigns through Mailchimp, developing responsive HTML emails and testing rendering across major clients.

HTML CSS JavaScript Responsive Design Email Marketing Mailchimp Cross Browser Development Ecommerce Collaboration

Web & Front-End Developer

Talass Medical Center

Oct 2012 - Jan 2014 (1 year 3 months)

Developed and maintained the medical centre website and web applications using Joomla, custom templates, modules, and extensions. Implemented interactive functionality using JavaScript, jQuery, and AJAX, and created digital and print assets.

Joomla JavaScript jQuery AJAX Web Development Graphic Design

PHP Developer

Emerging Media

Jan 2012 - Aug 2012 (7 months)

Maintained internal call-centre applications and developed customer-facing websites using WordPress, Joomla, and OpenCart. Integrated call recordings with ticketing workflows and created SQL-based operational KPI reports.

PHP WordPress Joomla OpenCart SQL Payment Integration PayPal SmartSpend SagePay Troubleshooting

Development Leader

Arab American Chamber of Commerce

May 2008 - Jan 2012 (3 years 8 months)

Led development delivery, coordinating project requirements, task allocation, implementation, and testing. Developed PHP websites for document-legalization services, including country-specific embassy requirements and fee calculations.

PHP Web Development Project Coordination Payment Integration PayPal

Advertising Supervisor

Qotof Elamiah

Sep 2006 - Sep 2007 (1 year)

Coordinated television advertising schedules and edited commercials to meet quality, duration, and placement requirements. Managed client advertising arrangements and prepared duration and accounting reports.

Advertising Broadcast Scheduling Video Editing Client Management Reporting

Education

Degrees, certifications, and relevant coursework

Information Technology Institute / IBM Training Center

Training, Applications & Web Development

2002 - 2003

Completed training in Applications & Web Development at the Information Technology Institute / IBM Training Center from 2002 to 2003.

Alexandria University

Bachelor of Science, Nuclear Engineering

B.Sc. in Nuclear Engineering from the Faculty of Engineering, Alexandria University, completed in 2002.

CIW

CIW 430 - Application Developer, Web Development

Earned CIW 430 Application Developer and CIW 410 Internet Skills certifications.

CIW

CIW 410 - Internet Skills, Web Development

Earned CIW 410 Internet Skills certification.

Microsoft

Microsoft Training, Software Development

Completed Microsoft training courses including C# Programming (2124), Core & Advanced Data Access (2541, 2542), Web Application Technologies (2543, 2544), and SQL Server Querying & Database Implementation (2778, 2779).