At LUMAX, VISOLUX, and EVOLIGHT, I manage digital communications across four lighting and decoration brands in Fez and Casablanca. I create product catalogs, packaging, social media visuals, marketing campaigns, websites, and 3D product and space presentations.
I use an AI-augmented workflow with ChatGPT, Claude, Gemini, Google Flow, and DALL·E to automate recurring content production and scale creative output. I also manage Meta advertising, editorial calendars, KPI tracking, monthly reporting, SEO, website analytics, Odoo ERP administration, and IT support.
My foundation in software engineering, intelligent systems, IT development, and web development helps me connect creative craft with practical digital operations.
