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Ambra Norcini

@ambranorcini

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Multilingual technical SEO specialist driving data‑driven organic growth for competitive iGaming markets.

Finland

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What I'm looking for

I seek a data‑driven SEO role where I can lead technical and multilingual strategy, optimize UX and growth, and collaborate cross‑functionally in a compliance‑focused environment.

I am a multilingual technical SEO specialist with deep experience in technical SEO, multilingual strategy, content optimization, link building, and iGaming compliance. I have led end‑to‑end SEO projects using Screaming Frog, SEMrush, Ahrefs, Google Search Console and Looker Studio to deliver measurable improvements in rankings, CTR and conversions.

I have driven multilingual site architecture and hreflang implementations (EN/IT/FR‑CA), deployed structured data and Core Web Vitals optimizations, and managed content and backlink strategies for iGaming verticals, including authoring a published guide on online casino bonuses. I combine hands‑on technical skills with stakeholder management and analytics‑driven decision making to maximize ROI.

Experience

Work history, roles, and key accomplishments

Multilingual SEO Specialist

Gambling.com Group

Jan 2023 - Oct 2025 (2 years 9 months)

Conducted end-to-end technical and multilingual SEO for iGaming verticals, implementing hreflang, structured data, and site‑wide crawl optimizations that improved indexability and search visibility across EN/IT/FR‑CA markets.

Technical SEO Screaming Frog SEMrush Ahrefs Google Search Console

Store Manager and Team Leader

Starbucks

Jul 2015 - Dec 2022 (7 years 5 months)

Managed store operations, training, and team performance across Helsinki and London locations, improving operational efficiency and customer service through staff development and process optimization.

Team Leadership Staff Training Operations Management Inventory Control Customer Service Performance Metrics Onboarding Scheduling

Education

Degrees, certifications, and relevant coursework

City and Guilds

ILM Diploma, Leadership and Management

2018 - 2018

Completed an ILM Diploma focused on practical leadership and management skills covering strategic planning, team leadership, and operational management.