
Allan MacDonald
@allanmacdonald
Senior Product Designer at Pragmatics Studio who designed AI-native products and helped Ground News reach 150,000 daily users.
What I'm looking for
At Pragmatics Studio, I co-founded and ran a product design studio focused on mission-driven work across healthtech, AI, education, civic tech, and media. I led end-to-end design for shipped applications, including inventing interaction patterns for Waverly’s AI-native content app.
For Ground News, I led web platform design across 50+ custom layouts, contributing to 10x subscriber growth and 150,000 daily active users. I also designed a chronic kidney care management platform for Collogh Health, taking it to a fundable prototype.
I teach User Experience Design at Concordia University, bringing industry experience into the classroom. Earlier, I helped rebuild Braindate as a virtual product when live events halted, and my work spans product design, UX research, design systems, and front-end development.
Experience
Work history, roles, and key accomplishments
Tutor & Lecturer, User Experience Design
Concordia University
Jan 2023 - Present (3 years 9 months)
Teaches UX design to the next generation of practitioners, with a focus on critical thinking, research methods, and designing for real human needs rather than assumptions. Facilitates group work sessions and brings industry experience into the classroom.
Senior Product Designer & Co-founder
Pragmatics Studio
Mar 2022 - Aug 2026 (4 years 5 months)
Founded and ran a boutique product design studio focused on mission-driven work in healthtech, AI, education, civic tech, and media. Led product design end-to-end for shipped applications, partnering directly with founders, product managers, clinical experts, and public-sector stakeholders.
Senior User Experience & User Interface Designer
e180 - Braindate
Mar 2018 - Mar 2020 (2 years)
Part of a small product team designing peer learning tools from research through to production for events including TED and Salesforce Dreamforce. Redesigned the topic-creation flow, roughly doubling the first-time-user posting rate from 4% to 8%, and rebuilt Braindate as a fully virtual product in about two weeks during COVID-19.
Front-End Developer / Intermediate UI/UX Designer
Catallaxy
Feb 2017 - Mar 2018 (1 year 1 month)
Full-time front-end developer at a blockchain research centre run by Raymond Chabot Grant Thornton in partnership with Concordia University. Built proof-of-concept tooling and interfaces for financial and auditing blockchain applications.
Front-End Developer / Junior UI/UX Designer
District 3 Innovation Lab
Oct 2016 - Oct 2017 (1 year)
Led a full brand relaunch for Concordia's startup incubator, working directly with leadership, and built the website relaunch from scratch, managing a junior developer under tight deadlines.
Front-End Developer Intern
Sid Lee
May 2016 - Aug 2016 (3 months)
Front-end development intern at the Montreal-based creative agency, working on client sites including Cirque du Soleil and Kyu, as well as internal tooling. Early grounding in bridging design and development.
Education
Degrees, certifications, and relevant coursework
DecodeMTL
Full Stack Development Bootcamp, Full Stack Development
2015 - 2015
Intensive two-month full-stack bootcamp focusing on JavaScript fundamentals and full-stack development.
Concordia University
Bachelor of Design, Design and Computation Arts
2010 - 2014
Bachelor of Design and Computation Arts with theoretical and technical design training, emphasizing research, play, and experimentation.
Availability
Location
Authorized to work in
Website
allan-macdonald.comSalary expectations
Job categories
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