At Phantom Cave Studio, I built the brand identity, voice, and visual guidelines for the studio and kept them consistent across consumer touchpoints. I also ran marketing and launch campaigns for Project V across Discord, X, and Steam.
I grew the Project V Discord community from zero to 900+ members, with 18% quarterly engagement growth. I also led the game's BTL activation at ITCN Asia Karachi and designed its UI/UX, including interfaces and in-game screens.
As a freelance creative strategist, I develop campaign ideas and content strategy for clients in tech, AI, gaming, and retail. Previously, as Creative Head at Bridge 2 Studio, I led campaigns for 40+ clients and brought in 60–80 qualified leads a month through social-first content and community.
