Ali User
@aliuser7
Data-driven Business Analyst with expertise in analytics and optimization.
What I'm looking for
I am a data-driven Business Analyst with over 3 years of experience in translating operational data into effective growth strategies. My expertise lies in utilizing tools such as Power BI and SQL, alongside A/B testing methodologies, to optimize marketing ROI and enhance supply chain efficiency. I have a proven track record of collaborating with cross-functional teams, resulting in significant savings of over €420K through data automation initiatives.
In my recent role as an Online Analyst at Telus Digital, I successfully reduced operational processing time by 18% through Excel automation and developed over 8 Power BI dashboards to track critical KPIs. My entrepreneurial spirit led me to co-found Fincta, where I built a Python-based financial analytics platform that improved planning accuracy by 30%. I am passionate about leveraging analytics to revolutionize grocery logistics and contribute to impactful projects.
Experience
Work history, roles, and key accomplishments
Online Analyst
Telus Digital
Jan 2024 - Dec 2025 (1 year 11 months)
Reduced operational processing time by 18% through Excel automation for marketing performance reports. Collaborated with product and marketing teams to build 8+ Power BI dashboards tracking CAC and conversion KPIs, and designed 15+ A/B tests for e-commerce checkout flows, improving completion rate by 12%.
Crew Member
Wingstop
Jan 2023 - Present (2 years 5 months)
Responsible for receiving and stowing deliveries, and performing morning setup and quality assurance. Maintained an excellent record with customers, providing high-quality and agile services.
FC Associate
Amazon
Jan 2022 - Present (3 years 5 months)
Received and stowed goods with an above-average clearance rate. Picked, packed, and shipped items with excellent agility and quality control.
Co-Founder/CEO
Fincta
Jan 2020 - Present (5 years 5 months)
Built a Python-based financial analytics platform, improving planning accuracy by 30%. Led a cross-functional team (product/marketing/tech) to deliver data solutions for over 50 clients.
Financial Intern
Askari Bank Limited
Jan 2019 - Present (6 years 5 months)
Automated monthly financial reports using Excel macros, cutting closing time by 25%. Improved reporting accuracy by utilizing Pivot Tables and VLOOKUP, and reduced reporting timing while increasing detailed reporting by up to 25%.
Education
Degrees, certifications, and relevant coursework
University of Manchester
MSc, Operations, Projects & Supply Chain Management
Dissertation: "ture Scenarios for Rare Earth Minerals Supply Chains & Risk Mitigation Strategies (applied regression analysis and predictive modelling). Relevant coursework included Statistical Forecasting and Operational Efficiency. Key skills developed were statistical forecasting, risk analytics, operational efficiency optimization, and data-driven decision frameworks.
National University of of Sciences & Technology
BSc, Accounting & Finance
Grade: Gold Medal
Awarded Gold Medal for the Data-driven Accounting System Final Year Project. Relevant coursework included Financial Modelling, Behavioral Finance, Investment & Portfolio Management, Applied Time Series Finance, and Financial Risk Management.
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