Open to opportunities

Ali Tormos

@alitormos

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Results-driven media insights professional with expertise in analytics.

Lebanon

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What I'm looking for

I am looking for a role that allows me to leverage my analytics skills in a dynamic environment, focusing on strategic decision-making and team collaboration.

I am a results-driven media insights professional with a strong background in social media analytics, media intelligence, and digital marketing. My expertise lies in conducting sentiment analysis and competitive benchmarking, which enables me to deliver data-driven insights that support strategic decision-making. I have a proven track record of leading teams and optimizing PR strategies to enhance brand reputation management.

Currently, I serve as a Senior Insights Research Executive at CARMA, where I lead media analysis and insights reporting to optimize PR strategies. My previous roles have equipped me with the skills to conduct social media monitoring, analyze engagement metrics, and deliver actionable insights to clients. I thrive in collaborative environments and am passionate about leveraging data to drive marketing strategies and improve brand positioning.

Experience

Work history, roles, and key accomplishments

Current

Senior Insights Research Executive

Current

CARMA

Feb 2025 - Present (4 months)

Led media analysis and insights reporting to optimize PR strategies. Consulted on media intelligence, competitive benchmarking, and brand reputation. Collaborated with teams on social listening, sentiment analysis, and media impact evaluation.

Media Evaluation PR Strategy Competitive Benchmarking Brand Reputation

Social Media Monitoring Specialist

CARMA

Dec 2022 - Present (2 years 6 months)

Conducted social media monitoring to track trends and emerging issues. Analyzed engagement metrics and audience sentiment to refine marketing strategies. Delivered custom reports and actionable insights to clients.

Marketing Strategies Custom Reports

Social Media Monitoring Executive

CARMA

Dec 2021 - Present (3 years 6 months)

Monitored online conversations to identify potential crises and key themes. Conducted research on media influence and customer perceptions. Provided analysis on brand positioning and competitor performance.

Crisis Identification Media Influence Research

Floor Manager

Al Amleya United Sal

Sep 2016 - Present (8 years 9 months)

Managed operations across departments, ensuring smooth business functioning. Led and trained teams, overseeing inventory control and sales strategies. Enhanced customer experience and implemented operational improvements.

Operations Management Team Leadership Training Sales Strategies Customer Experience

Section Manager

ADMIC Sal

Nov 2011 - Present (13 years 7 months)

Managed daily retail operations, meeting sales targets and KPIs. Led sales teams, optimized merchandising strategies, and handled customer service. Focused on upselling, cross-selling, and maintaining inventory management.