Alishba Ali

I am a Product & Analytics Manager with 2+ years of experience delivering end-to-end digital product initiatives in banking. I translate business needs into clear product requirements and partner closely with engineering and data teams to ship impactful solutions.

At HBL I owned discovery and requirements for 15+ digital initiatives and led the design and launch of 10+ dashboards (Figma → Web App), replacing manual Excel reports and improving usability for 10,000+ users. I built SQL pipelines, profitability models, and automation workflows that scaled reporting and reduced manual workload by about 40%.

I drove high-impact data deliveries—shipping 5+ initiatives per quarter, performing UAT to ensure data accuracy and smooth adoption, and cutting branch update cycles from one day to under five minutes across 1,700+ branches. I also analyzed churn across 10M+ accounts to shape re-engagement campaigns and supported lead generation and deposit-tracking features.

I bring practical skills in SQL, Power BI, Figma, Excel, and Jira, plus experience training teams and leading interns to improve adoption and inform executive decisions. I focus on measurable outcomes, cross-functional collaboration, and building intuitive dashboards and workflows that drive business value.