ARAli Raza
@aliraza_seo
E-commerce executive specializing in Shopify, SEO and product management.
PakistanWhat I'm looking for
I am an e-commerce professional with hands-on experience optimizing Shopify and WordPress stores, managing product catalogs, and executing on- and off-page SEO to drive organic visibility and sales. I have worked across in-house roles and freelance projects, resolving technical issues and improving site performance.
My recent role focused on comprehensive SEO work—meta optimization, backlink building, site audits, crawl/error resolution, and Google Search Console management—alongside product management, app/customization handling, and order fulfillment on Shopify.
I combine practical web-development skills (custom CSS, plugins), familiarity with analytics and merchant platforms, and a project-oriented mindset to deliver measurable improvements in traffic and conversion for online retailers.
Experience
Work history, roles, and key accomplishments
E-commerce Executive
I3media
Aug 2025 - Present (1 month)
Executes on-page and off-page SEO, performs full website audits, and resolves customization and technical issues to improve organic visibility and site health.
Jr. E-commerce Executive
Powerhouse Express
Jun 2023 - Aug 2025 (2 years 2 months)
Managed Shopify product catalog, SEO, customizations, app integrations, order fulfillment and customer support while addressing technical SEO and analytics issues.
Freelance E-commerce Executive
Troodox
Jul 2022 - Jun 2023 (11 months)
Provided freelance Shopify and WordPress e-commerce services including product management, SEO, customizations, and marketplace integrations for multiple clients.
Education
Degrees, certifications, and relevant coursework
GBD College Naudero
Intermediate, Engineering
2022 - 2024
Intermediate engineering studies at GBD College Naudero from 2022 to 2024.
AIET
Certificate, Web Development
2022 - 2022
Completed a Web Development course through AIET and Coursera in August 2022.
COCoursera
Certificate, Web Development
2022 - 2022
Completed web development coursework via Coursera in August 2022.
GBD College Naudero
Matriculation, Computer Science
2020 - 2022
Matriculation studies with coursework including HTML, CSS, and JavaScript at GBD College Naudero from 2020 to 2022.
Muzafar Coaching Center
Certificate, Microsoft Office
2020 - 2020
Completed Microsoft Office training covering Word, Excel, and PowerPoint in August 2020.
YOYouTube
Self-paced Learning, Digital Marketing
Self-directed digital marketing learning on YouTube covering ads, social media marketing, and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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