Open to opportunities

Maroof Afzal

@maroofafzal

Message

I’m an SEO & E-commerce expert driving organic growth through data-driven optimization.

Pakistan

Message

What I'm looking for

I’m looking for a role where I can own SEO + e-commerce performance end-to-end—white-hat outreach, technical on-page improvements, and store optimization—using analytics to drive measurable organic growth and conversions on Shopify and beyond.

I’m a dedicated SEO & E-commerce specialist with over 3 years of hands-on experience in both on-page and off-page optimization. I focus on increasing website visibility, driving organic growth, and improving performance with data-driven strategies.

In my SEO work, I prioritize measurable results through sustainable, white-hat tactics—link building, outreach, and authority building. I support growth by optimizing search elements like title tags, meta descriptions, URL structure, heading tags, internal/external linking, and conducting site audits, competitor analysis, and content optimization.

I also manage e-commerce platforms such as Shopify, WooCommerce, and Magento, using targeted SEO to improve rankings and domain trust. My responsibilities include store customization and maintenance, product page creation/design, product listing optimization (including SEO-friendly elements like structured data), and ongoing performance monitoring.

Right now, I’m also expanding into custom development and modern commerce channels—building and customizing Shopify stores with precise coding and theme modifications, and working with TikTok Shop basics and Google Ads campaign setup. I aim to ensure every online store I manage reaches its maximum potential in search and overall business growth.

Experience

Work history, roles, and key accomplishments

SEO & Custom Development

Gomila Intersole

Nov 2025 - May 2026 (6 months)

Implemented advanced SEO strategy for organic growth, including link building and ongoing optimization of Shopify store performance. Performed product research and listing optimization using TikTok trends and supported marketing through basic TikTok ads and Google Ads campaign setup.

SEO Strategy Link Building Shopify Development Product Research Product Listing Optimization Google Ads Conversion Optimization

E-Commerce Store Manager

Sterick International

Jan 2025 - Jan 2026 (1 year)

Managed and updated e-commerce store operations to ensure accurate product information and an optimized shopping experience. Created and optimized product listings for visibility and conversions while tracking performance and supporting order workflows and basic marketing outreach.

Product Listing Optimization Order Management Performance Monitoring

Search Engine Optimization Specialist

Orbigon

Sep 2025 - Dec 2025 (3 months)

Search Engine Optimization Specialist - Results-driven Search Engine Optimization Specialist with experience in on-page SEO, off-page SEO, technical SEO, keyword research, competitor analysis, and content optimization. Skilled in improving website rankings, increasing organic traffic, and optimizing websites for better search engine visibility using industry-standard SEO tools and strategies.

SEO & Outreach Specialist

Eyes on Solution

Jun 2024 - Sep 2024 (3 months)

SEO & Outreach Specialist – Improves organic rankings and online visibility through effective SEO strategies, quality link building, and outreach campaigns. Focused on audience growth, brand awareness, and user engagement while using analytics, market research, and performance insights to optimize campaigns, increase conversions, and drive measurable results.

Organic SEO & Outreach Specialist

Digital Insides

Jan 2023 - May 2024 (1 year 4 months)

Focuses on Organic SEO – Enhances search visibility and rankings using sustainable, white-hat SEO strategies that build authority and support long-term growth. Specializes in optimizing user engagement, strengthening brand presence, and driving business growth through data-driven strategies, performance tracking, user behavior analysis, and continuous campaign improvements to maximize the results.

On Page SEO Off Page SEO Link Building Google Business Profile Keyword Research Competitor Analysis Internal Linking SEO Analytics

Education

Degrees, certifications, and relevant coursework

Unknown

Bachelor in Computer Science, Computer Science

Bachelor in Computer Science (in progress), with a focus on on-page and off-page SEO to increase website visibility and drive organic growth for e-commerce platforms.