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Ali Hamandi

@alihamandi

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Product Manager at Tamata Shopping | Taza Express, leading app, BNPL, q-commerce and logistics products.

Iraq

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At Tamata Shopping | Taza Express, I lead product strategy and lifecycle management for the customer-facing app, BNPL service, Taza q-commerce, logistics, and operational dashboards. I also drive digital transformation and AI integration for sister companies, including Earthlink and Al Watani.

At Baly, I directed the lifecycle and strategy of five digital products and helped scale the q-commerce venture to approximately 10,000 daily orders through user-flow optimization and commercial data analysis. My background also includes developing physical consumer goods at Quta3d, using CNC machines and 3D printers, and a foundation in Mechatronics engineering.

Experience

Work history, roles, and key accomplishments

Product Designer

Baly (Rocket Internet)

Aug 2022 - Feb 2024 (1 year 6 months)

Directed product lifecycle and strategy for a portfolio of 5 digital products including food/grocery apps, vendor management, fleet operations, and back-office. Scaled q-commerce venture to approximately 10,000 daily orders by optimizing user flows and aligning features with market demands.

Product Design Product Lifecycle Management Flow Management UX Writing Localization Commercial Data Analysis Back Office Tools

Founder & Product Developer

Quta3d

Apr 2021 - Feb 2024 (2 years 10 months)

Managed end-to-end physical product lifecycle from concept to manufacturing and delivery using CNC machines and 3D printers. Executed go-to-market strategies for physical consumer goods and branded merchandise.

Product Development CNC Machining 3D Printing Go To Market Strategy Manufacturing

Associate Manager of Product (Lead)

Tamata Shopping | Taza Express

Jan 2023 - Jan 2024 (1 year)

Led product strategy and lifecycle management for customer-facing mobile app, BNPL service, Taza q-commerce, logistics, and operational dashboards. Drove operational optimization and digital transformation for sister companies Earthlink and Al Watani.

Product Strategy Product Lifecycle Management AI Integration System Dynamics Commercial Data Analysis Cross functional Leadership Digital Transformation

Product Design Trainer

Computiq

Oct 2021 - Jan 2023 (1 year 3 months)

Developed and conducted strategic product and UX workshops for 200+ participants across software development bootcamps and Startup Weekend events.

Product Design UX Workshops Training Communication Skills Presentation Skills

Product Designer

Feed App

Oct 2021 - Jan 2022 (3 months)

Managed end-to-end product pipeline and design system for customer-facing mobile app, ensuring consistency in research, planning, and implementation.

Product Design Design Systems Mobile App Design Research Planning

Product & Graphic Designer

Tamata Shopping

Aug 2020 - Jan 2022 (1 year 5 months)

Led creation of core design system and executed strategic refresh of customer-facing e-commerce app, aligning digital product with commercial goals and improving user retention. Directed all marketing production.

Design Systems Ecommerce User Retention Marketing Production Brand Presentation Visual Strategy

Program Graphic Designer

World University Service of Canada (WUSC)

Dec 2019 - Apr 2021 (1 year 4 months)

Led design and development of instructional materials and visual guides for the BRIDGE program, a nationwide vocational training initiative in Iraq. Translated complex technical concepts into accessible visual training guides for diverse trades.

Instructional Design visual communication Training Materials Technical Translation

Product Designer

Solo Studio

Dec 2019 - Jul 2020 (7 months)

Collaborated with various businesses to develop and launch digital products across multiple platforms, managing end-to-end design and implementation process.

Product Design Digital Products End to End Design Implementation