Open to opportunities

Alicia Guevara

@aliciaguevara

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Visual Designer | UX/UI Design | Branding | Editorial

Spain

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What I'm looking for

Busco roles creativos donde liderar identidad visual, cartelería y campañas, en equipos colaborativos que valoren la experimentación y el crecimiento profesional.

I am a visual communication designer specializing in branding and digital environments, with a focus on building structured and scalable identity systems.

I work across the full design process — from concept development to final implementation — creating visual languages that remain consistent across platforms and contexts. My experience includes collaborating with agencies and multidisciplinary teams on projects that demand both strategic clarity and executional precision.

I see design as a tool for structuring communication, where every decision contributes to a larger system. My work is driven by clarity, rigor, and a strong commitment to coherence at every level.

Experience

Work history, roles, and key accomplishments

Current

Diseñadora Gráfica

Current

Estudio 50

Oct 2024 - Present (1 year 6 months)

Diseñadora de pauta gráfica para redes sociales para la marca Belga Star en Cuba, desarrollando piezas visuales y adaptaciones de campaña durante 2024-2025.

Social Media Adobe Photoshop Adobe Illustrator Visual Pacing Content Adaptation Branding

Current

Diseñadora Gráfica

Current

Spot On Digital Agency Panamá

Apr 2024 - Present (2 years)

Diseñadora gráfica en agencia digital en modalidad remota, creando pautas gráficas y piezas para redes sociales y campañas digitales, colaborando en proyectos internacionales desde 2024.

Adobe Illustrator Adobe Photoshop adobe indesign Figma Social Media Branding Editorial Packaging Art Direction

Education

Degrees, certifications, and relevant coursework

Instituto Superior de Diseño (ISDi), La Habana

Bachelor, Comunicación Visual

2019 - 2023

Grade: Título de Oro Universitario

Activities and societies: Proyectos de pregrado including 'Diseño de sistema de identidad visual para la Campaña Promocional de la 4ta. Bienal de Diseño Cuba 2024' and audiovisual projects.

Studied Comunicación Visual and awarded Título de Oro Universitario for outstanding academic performance in research.