Alice Phan

I am a finance professional with a Bachelor in Banking and Finance and current Master of Finance studies at the University of California, Riverside. I combine accounting experience with analytical marketing and financial roles to drive measurable results.

As an Accountant at Irvine Bookkeeping I maintained detailed financial records using QuickBooks and applied advanced accounting principles to improve reporting and indicator calculation. My roles in financial analysis and internships equipped me to prepare financial statements, audits, budgets, and forecasts that supported strategic decisions.

In marketing roles I used SPSS, Google Forms, and Google Data Studio to analyze market and campaign performance, implementing solutions that boosted revenue by 60.18% over three months and produced a 40% ROI for a campaign. I also led teams in event logistics and marketing, overseeing content, schedules, and cross-functional collaboration.

I value clear communication, teamwork, and measurable impact; I mentor and teach practical computing skills, guide teams through competitions and events, and continually seek opportunities to apply financial analysis and data-driven marketing to business challenges.