Alexis Serrano
@alexisserrano
I lead large-scale fitness events, operations, teams, and P&L.
United StatesWhat I'm looking for
I've led CrossFit's global event portfolio for 17 years, directing end-to-end operations, scoring, volunteers, broadcast coordination, and brand standards for multi-day competitions with thousands of athletes.
As an independent Events Division Consultant and former COO of Live Young, I build scalable event systems, grow sponsor partnerships, manage P&L and budgets, and create high-performing teams across fitness competitions and festivals.
Experience
Work history, roles, and key accomplishments
Events Division Consultant
Independent / Freelance
Jan 2020 - Present (6 years 8 months)
Contracted to lead event operations, sponsorship coordination, and brand strategy for large-scale fitness competitions and festivals. Developed vendor relationships and produced After Action Reports for continuous improvement.
Oversaw end-to-end event execution for global functional fitness competitions, coordinating scoring, broadcast, volunteer, and brand departments. Directed worldwide scoring operations and led 100-300 volunteers per event.
Co-Owner & COO
Live Young
Nov 2014 - Nov 2022 (8 years)
Co-founded and operated a multi-staff wellness center with full P&L and operational ownership. Managed budgeting, staffing, vendor relationships, and built a B2B referral network.
Education
Degrees, certifications, and relevant coursework
Alexis hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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