At SODA.Auto, I was the sole product designer across tools for the automotive software development and validation lifecycle. I worked directly with the engineering lead and founder, shaping product concepts, workflows, and feature decisions from zero to launch.
At ARRIVAL, I designed a toolchain for configuring vehicle electric and software architecture, taking it from idea through production while owning product direction and leading a team of 12 engineers. Earlier, I helped bring video streaming services at JAMI and Stream to web, mobile, and Smart TV platforms.

