Alexina Paiement

Worked as Freelance Web & Graphic Designer at Self-employed.

• Produced engaging copy and visuals for marketing email campaigns and automation flows, as well as paid ads, SMS and app pushes, for multiple DTC e-commerce clients
• Ensured all designs adhered to clients' branding standards, maintaining consistent visual and copy identity across all deliverables
• Managed project workflows and maintained clear communication with project managers to meet deadlin

• Created digital and print marketing materials (email campaigns, catalogs, slideshows, tradeshow booths, etc.), supporting product launches and sales initiatives
• Developed copy and visuals for website content, email campaigns, social media posts and industry publications, ensuring translation accuracy between French and English
• Maintained and created content for the Standard/Stanpro/Aimlite w

Worked as Digital Marketing Coordinator & Graphic Designer (Stanpro/Aimlite) at STANDARD Products Inc..

• Supervised and managed projects for a team of 3 designers, reducing production time and strengthening branding consistency across all dealership marketing materials
• Implemented national advertising strategies and developed collateral content for digital media channels
• Engaged 25+ dealership communities on social accounts to drive lead generation

Worked as Web Graphic Designer at Groupe Gabriel.

Worked as Web Integrator, e-commerce at Bouclair.

• Designed ads and page layouts for weekly newspapers L'Écho du Nord and Le Mirabel using Quark XPress & Adobe Creative Suite
• Interpreted clients’ needs and developed advertising concepts
• Managed tasks and workload using Mediaspectrum AdWatch

Worked as Assistant Marketing, Graphic and Web Designer at Insight Canada.

Dec 2011