ACAlex Cardoso
@alexcardoso
Senior graphic designer with expertise in user-centered design.
BrazilWhat I'm looking for
I am a Senior Graphic Designer with extensive experience in creating data-driven websites and mobile platforms. At Balance of Nature, I implemented a design system using Figma, which resulted in a 22% increase in recurring customers. My focus on user experience and interface consistency has allowed me to improve design efficiency by 30% while adhering to WCAG 2.1 standards.
As a Freelance Graphic Designer and Consultant, I have worked with various clients to produce engaging marketing materials, including explainer videos and motion graphics. My ability to simplify complex concepts has enhanced visual appeal and engagement across social media platforms. I have also successfully designed over 20 email layouts and landing pages, ensuring responsiveness and optimal user experience.
My educational background includes a Bachelor’s degree in Graphic Design from PUCC Curitiba, where I honed my skills in typography, layout, and visual storytelling. I am passionate about collaborating with cross-functional teams to create visually compelling digital assets that drive results.
Experience
Work history, roles, and key accomplishments
Senior Graphic Designer
BalanceofNature
Oct 2022 - Present (2 years 9 months)
Implemented a data-driven website strategy using Figma for web and mobile platforms, creating high-fidelity software UX/UI mockups and web design, resulting in a 22% increase in recurring customers and improved UI. Implemented a Design System using Figma, creating user flows, wireframes, and prototypes within an Agile framework; conducted rigorous user testing and iterative design, ensuring respon
Senior/Specialist Designer
Logcomex
Jul 2021 - Present (4 years)
Optimized the production pipeline for email assets, resulting in a 30% reduction in production time. Collaborated with Product Managers and Engineers to create visually appealing case studies, ebooks, and other digital assets, including storyboarding for marketing campaigns; presented designs in design reviews, resulting in a 12% increase in lead generation.
Graphic Designer
Pinho
Sep 2018 - Present (6 years 10 months)
Developed compelling PowerPoint and Google Slides presentations and proposals for B2B marketing campaigns, incorporating thorough concept research and showcasing strong Presentation Design skills, securing high-value projects. Led the rebranding initiative, resulting in a strengthened market position and brand identity, increasing brand awareness by 18% in the first year.
Freelance Graphic Designer & Consultant
Self-Employed
Feb 2007 - Present (18 years 5 months)
Created explainer videos and motion graphics for social media and paid video campaigns for multiple clients using Adobe After Effects and Premiere Pro, incorporating video, motion, and social media assets, using color correction, storyboarding, and audio balancing techniques to enhance visual appeal and engagement, simplifying complex concepts and improving video engagement. Designed and produced
Education
Degrees, certifications, and relevant coursework
PUC Curitiba
Bachelor in Graphic Design, Graphic Design
Focused on graphic design principles and practices. Gained expertise in various design software and techniques.
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
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