Alexandre Paranagua

MANHA is an independent practice focused on organizational intelligence.
We explore how organizations can recognize and make better use of intelligence that rarely lives in systems
somosmanha.com.br

I work with founders and leadership teams on product direction, experience and execution.

My work typically involves moments of transition: evolving an existing product, defining a new direction, turning strategy into a clearer product experience, or creating the structure needed to move from ideas into execution.
Depending on the context, I contribute across product strategy, research and valida

Led product strategy and experience de sign for AI-native products across healthcare,
enterprise software, and financial ser vice s, guiding initiative s from opportunity
identification through MVP launch.

Defined the product vision and experience architecture for People Brain, an AI-powered
workforce intelligence platform for Patria Inve stimentos, enabling leadership teams to
transform fragment

Led a multidisciplinary team of 10+ designers across product design, UX research, service design, and growth initiatives.
Defined experience strategy and portfolio opportunities for a new customer segment at PicPay, aligning customer insights, product opportunities, and long-term growth priorities.
Led the redesign of onboarding experiences at Hospital Albert Einstein, simplifying critical employe

Founded and lead the first Brazilian community dedicated to designers who are co-founders or early team members of startups.
• Directed the branding and positioning of the initiative, establishing it as a reference in the local innovation ecosystem
• Led the creation and publication of Brazil’s first Designers Founders Map — highlighting and connecting dozens of influential professionals
• Orchest

Owned product strategy and validation efforts for new products and growth opportunities across financial services, translating emerging opportunities into tangible and testable concepts.

Defined a venture portfolio strategy for Santander, identifying and prioritizing new growth opportunities beyond traditional banking products and services.

Led the validation and product definition of new credit

Led the digital transformation of MESA Company’s learning platform, managing the product roadmap and cross-functional development team.
• Drove product discovery, opportunity mapping, and feature prioritization to improve user acquisition and course completion rates
• Coordinated a dual-track delivery process, aligning design, content, and engineering to accelerate feature rollout
• Implemented A/

Worked across industries to design user-centered services, facilitate transformation processes, and guide large organizations through early-stage innovation.
• Led research, synthesis, and co-creation workshops with clients including Santander, Visa, Volkswagen, and UnitedHealth Group
• Designed service blueprints, MVPs, and experience strategies aligned with business objectives and user needs
• P

Collaborated with the design and validation of a new service concept for Eneco, one of the Netherlands’ largest energy providers, as part of an innovation residency focused on smart cities and digital sustainability.
• Conducted ethnographic research with flexible workers to uncover unmet energy needs and behavioral patterns
• Framed key opportunity areas and developed a mobile-first service conce

Designed brand identities and digital experiences for cultural institutions and independent platforms, helping translate their values into clear, engaging visuals.
• Created new visual identities for major Brazilian cultural initiatives, including Festival Panorama, the Brazilian Symphony Orchestra (OSB), and Festival Multiplicidade
• Led the design of the new Multiplicidade website, shaping a dig

Worked as a designer at Mesosfera.

designer of interactive pieces, exhibition design, motion graphics

Design all kinds of graphic solutions for our clients. From campaign art direction to web development. Always with a close approach with client enhacing the creativity along the process

Bachelor of Arts in Graphic Design from Pontifícia Universidade Católica do Rio de Janeiro, completed in 2013.