Open to opportunities

Alexander Sablan

@alexandersablan

Message

I’m a Lead Ecommerce Engineer specializing in Salesforce B2C Commerce Cloud and frontend checkout integrations.

United States

Message

What I'm looking for

I’m seeking engineering management and technical leadership roles where I can guide distributed teams, drive secure, scalable ecommerce delivery, and directly own SFCC frontend/checkout integration outcomes.

I’m a Salesforce Certified B2C Commerce Cloud Developer and Lead Software Engineer with 10+ years of enterprise software engineering experience delivering secure, scalable ecommerce platforms.

I lead distributed engineering efforts across internal and remote contract teams through technical direction, sprint planning, code reviews, mentoring, architecture discussions, release planning, and production support. I’m hands-on with deep JavaScript expertise, API integrations, agile delivery, payment systems, and AI-assisted engineering workflows.

In my current role, I lead SFCC B2C Commerce development for a highly customized enterprise storefront, guiding requirements to release-ready delivery across storefront, checkout-adjacent work, integrations, and platform support. I also mentor developers, troubleshoot storefront and checkout/payment issues, and document payment/security initiatives like CyberSource, saved-card/tokenization behavior, and reCAPTCHA.

Experience

Work history, roles, and key accomplishments

Current

HMK Lead Software Engineer

Current

Hallmark

Mar 2023 - Present (3 years 4 months)

Lead SFCC B2C Commerce development for a highly customized enterprise ecommerce storefront using SFRA, SiteGenesis, Vue.js widget patterns, JavaScript, SCSS, ISML, Business Manager configuration, and custom cartridge architecture. Serve as a technical lead across storefront, checkout-adjacent, integration, and platform-support work, including troubleshooting production issues and guiding payment/s

Salesforce Commerce Cloud SiteGenesis Vue.Js JavaScript SCSS Business Manager Jira React Twig CyberSource Saved Card Tokenization Logging Accessibility

Current

Freelance Web Designer

Current

Self-Employed

Jan 1998 - Present (28 years 6 months)

Created freelance web design solutions for clients including local government, small business, and entertainment customers. Provided design services for organizations and events in the Fairborn area.

Salesforce Commerce Cloud Lead

Envoy

Jun 2020 - Jan 2023 (2 years 7 months)

Built and supported B2C ecommerce storefront solutions in Salesforce Commerce Cloud using SFRA, SiteGenesis, JavaScript, HTML, CSS/Sass, and platform cartridge patterns. Served as a day-to-day technical/team lead for contracted SFCC developers, including coordinating sprint work, clarifying implementation details, interviewing contractors, and supporting troubleshooting, code review, QA handoff, a

Salesforce Commerce Cloud SiteGenesis JavaScript HTML CSS Sass Platform Cartridge Jira QA Handoff Code Review React Twig

Salesforce Commerce Cloud Developer

Capgemini dba LyonsCG

Mar 2015 - May 2020 (5 years 2 months)

Developed enterprise retail storefronts on Salesforce Commerce Cloud/Demandware using SFRA, SiteGenesis, JavaScript, HTML, and CSS/Sass, following platform best practices. Delivered responsive, customer-facing features and supported implementation quality across multiple client projects.

Salesforce Commerce Cloud Demandware SiteGenesis JavaScript HTML CSS Sass Responsive UI Storefronts

Demandware Developer

Netrada North America

Jan 2013 - Jan 2015 (2 years)

Built global B2C eCommerce solutions through Demandware for enterprise retail clients and multi-brand storefronts. Designed, developed, implemented, and maintained customer-facing interfaces for large retail eCommerce implementations.

Demandware B2C Storefronts Customer Facing Enterprise Retail Interfaces

Consultant - Web Developer

Triple E Partners

Aug 2013 - Dec 2013 (4 months)

Designed, developed, implemented, and maintained customer-facing Demandware interfaces for enterprise retail customers as a consultant web developer. Work was associated with Netrada North America.

Demandware Customer Facing

Web Developer Co-Op

LexisNexis

Jan 2010 - Jan 2013 (3 years)

Performed software development and maintenance work to launch custom web solutions and sustain existing applications. Supported ongoing development needs during the co-op period.

Education

Degrees, certifications, and relevant coursework

Franklin University

Bachelor of Science, Interactive Media Design

Activities and societies: Focus: mobile app design, dynamic web content, multimedia management.

Earned a Bachelor of Science in Interactive Media Design at Franklin University, focusing on mobile app design, dynamic web content, and multimedia management.

Sinclair Community College

Associate of Applied Science, CIS - Web Development

Activities and societies: Coursework: computer information systems, marketing, communications, human relations.

Completed an Associate of Applied Science in CIS - Web Development at Sinclair Community College with coursework covering computer information systems and related foundational subjects.