Open to opportunities

Abhisheksinh Parmar

@abhisheksinhparmar

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Certified SFCC Technical Lead with 10+ years delivering secure, high-performing eCommerce solutions.

India

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What I'm looking for

I’m looking to lead SFCC technical delivery end-to-end—solution architecture, complex integrations, storefront development, and performance/security improvements—while guiding teams and partnering with clients to turn requirements into production-ready outcomes.

I’m a Certified SFCC Technical Lead with 10+ years of SFCC project delivery, and hands-on experience driving platform changes across the last 8 years. I focus on building secure, scalable commerce experiences that directly improve business outcomes.

Across key projects like Cambridge Satchel, Hot Topic, ItEshop, and Embry Form, I’ve designed and implemented major functionality—from link cartridge solutions for bot/customer detection to OMS and payment integrations. I also lead complex customization and on-boardings across hundreds of engineering days, handling engineering, team leading, solution architecture, and business analysis.

My work blends SFCC storefront development (ISML, DW Script, Pipelines, Controllers, SFRA) with third-party integration frameworks and service framework knowledge. I enjoy solving hard problems—integrations, performance optimization, and debugging—and supporting teams through staging/production deployments and continuous improvements.

Experience

Work history, roles, and key accomplishments

Sr. Software Engineer

ITeshop HongKong

Developed an SFRA scratch project and contributed to both front-end and back-end work. Implemented Baouzen OMS integration and supported PDP, checkout, order history, and return functionality while using Jira and Bitbucket for code workflows.

IMS Integration Baouzen OMS Check Out Returns Jira Bitbucket Sourcetree

Software Engineer

Cambridge Satchel

Developed major SFCC modules including 1-page checkout and 2-page checkout payment gateway. Worked in SiteGenesis pipelines and supported client delivery and relationship.

SiteGenesis Pipelines Check Out Payment Gateways

Sr. Software Engineer

Sony Rewards

Delivered third-party integrations and worked with ETL, ADS, UID, Pursway, and loyalty systems integrated with SFCC. Managed teams and provided integration solutions to support the client.

Third Party Integrations ETL Ads Pursway Team Management

Sr. Software Engineer

Leslie Pool Supply

Worked on SFRA development, including cart merge functionality from two sites using OCAPI. Integrated Clutch gift card functionality and generated new order XML while handling bug fixes and enhancements with Jira and Bitbucket workflows.

Cart Merge Jira Bitbucket Sourcetree

Technical Lead Engineer

Hottopic

Provided SFRA support and worked across front-end and back-end tasks. Integrated loyalty, shop store, and checkout redesign functionality while managing the team and code workflows with Jira and Bitbucket.

Store Checkout Redesign Team Management Jira Bitbucket Sourcetree

Sr. Software Engineer

Roche Accu Chek

Developed SFRA features and worked on third-party integrations involving SFDC, SeeBurger, Gigya, and SAP. Supported bug fixing and site improvements using Jira, Bitbucket, and ServiceNow for code workflows.

SFDC Gigya SAP Third Party Integrations Jira Bitbucket ServiceNow

Software Engineer

Fresh

Implemented responsive front-end updates and supported featured development and design. Coordinated client relationship and contributed to project delivery.

Responsive Design Front End Design Design Client Delivery

Sr. Software Engineer

London Drugs

Implemented warranty functionality, and performed bug fixing and new enhancements. Managed team activities including code merging and build process as part of delivery.

Enhancements Code Merges Build Team Management

Software Engineer

Embryform

Built the site from scratch and implemented China-specific requirements for PLP, cart, and one-page checkout. Developed using SiteGenesis controllers and handled both front-end and back-end tasks.

SiteGenesis Controller One Page Checkout Frontend Backend

Software Engineer

La Prairie

Developed new promotion pages and a 2-step registration flow with responsive front-end implementation. Delivered features using SiteGenesis pipelines while coordinating with the client.

SiteGenesis Pipelines Promotion Registration

Sr. Software Engineer

Michaels

Implemented responsive front-end work and added store pickup functionality per client request. Developed in SiteGenesis controllers while managing client relationship and delivery.

Store Pickup SiteGenesis Controller Client Delivery

Sr. Software Engineer

Dune London

Supported an SFRA project with work across both front-end and back-end components. Collaborated with the client and managed team responsibilities, using Jira and Bitbucket for code workflows.

Frontend Backend Team Management Jira Bitbucket Sourcetree

Technical Lead Engineer

Fontem - Blu

Provided support across multiple countries (US, UK, FR, DE) and solved issues across a major integration stack. Worked with SAP, CRM (Sales Cloud), Arvato, Bazaarvoice, Rhenus, and Marketing Cloud while leading 10–15 people offshore.

SAP Sales Cloud Arvato Bazaarvoice Rhenus Marketing Cloud Team Leadership

Technical Lead Engineer

Jaguar Landrover

Supported a PWA Kit project and contributed to both front-end and back-end work. Integrated Google Tag Manager into PWA Kit and managed delivery with Jira and GitLab-based workflows.

PWA Frontend Backend Google Tag Manager Team Management Jira Gitlab Sourcetree