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Aleksandar Grujoski

@aleksandargrujoski

Senior Digital Marketing Specialist at Intertec, where I built an AI business consultant chatbot and lead a team of six.

North Macedonia

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At Intertec, I built an AI Readiness Assessment tool and an AI Business Consultant chatbot trained on company documentation. I also created a Zapier workflow that routes Google Ads leads to Slack and Gmail in real time.

At Shopito, I led an SEO recovery after a site migration caused a 95% traffic loss. Traffic rose beyond pre-crisis levels, and I improved the average Google position from 12 to 7.

With Visible SERP, I built SEO automation and semantic SEO workflows using n8n and Make.com. The work earned a #1 Google ranking for “semantic SEO automation,” along with placement in Google AI Overview and ChatGPT link suggestions.

At Universal Media, I managed SEO campaigns for Nestlé brands across Balkan markets, including Nestlé Baby&Me, Maggi, Purina, and Nescafé. I grew organic traffic for Nestlé Baby&Me Serbia by 2,900% over two years through SEO strategy and content optimization.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Specialist

Current

Intertec

Jun 2025 - Present (1 year 4 months)

Implemented GEO strategies to increase brand visibility in AI-driven search, while managing digital marketing across platforms and leading a team of 6.

GEO AI Readiness Assessment Chatbot Zapier Google Ads Slack Gmail Team Leadership Digital Marketing Social Media Content Strategy Budget Management ROI Optimization Performance Monitoring

SEO Consultant

Shopito

Oct 2024 - Jun 2025 (8 months)

Led complete SEO recovery after a 95% traffic loss from a September 2024 site migration, rebuilding organic visibility through a technical audit and strategic optimization.

SEO Technical Audits Keyword Research User Intent Meta descriptions Google Search Console Content Calendar AI Overviews Algorithm Updates Data Analysis

Head of SEO

Visible SERP

Jun 2024 - Jun 2025 (1 year)

Built and ran an SEO automation and semantic SEO program, earning a #1 Google ranking, AI Overview placement, and ChatGPT visibility for a young domain.

SEO Automation N8n Make.Com OpenAI WordPress DataForSEO Google Search Console Semantic SEO Content Strategy Looker Google Analytics Team Leadership

Senior SEO & Content Specialist

Universal Media

Dec 2021 - Feb 2024 (2 years 2 months)

Managed multi-regional SEO campaigns for Nestlé global brands across Balkan markets, including Maggi, Purina, Nescafé, Starbucks, Dolce Gusto, and Nestlé Baby&Me.

SEO Content Strategy Technical SEO Keyword Research Competitive Analysis Google Analytics Google Search Console Cross Functional Collaboration Customer Retention Reporting

SEO Specialist

SteelCityBevCo

Sep 2021 - Dec 2021 (3 months)

Delivered end-to-end SEO covering on-site and off-site optimization, keyword research, and link building.

SEO On page SEO Optimization Off Page Optimization Keyword Research Link Building Google Analytics Reporting

SEO Specialist

WonderIT

Sep 2020 - Aug 2021 (11 months)

Executed SEO strategy across research, on-page optimization, and link building to improve search visibility and domain authority.

SEO Keyword Research Competitive Analysis Website audits On Page SEO Link Building Google Analytics Google Search Console Content Collaboration

Sales & Marketing Specialist

YalaStudy

Sep 2019 - Sep 2020 (1 year)

Combined lead generation and marketing support to drive sales growth and help the company meet revenue targets.

Lead Generation LinkedIn Sales Navigator Market Research Competitive Analysis Marketing Plans Sales Strategy KPI Tracking Data Analysis

Junior SEO Specialist

EmbedSocial

Jun 2017 - Sep 2019 (2 years 3 months)

Supported SEO strategy across research, on-page and technical optimization, and link building to improve search rankings and organic growth.

SEO Keyword Research Competitive Analysis Technical Audits On Page SEO Link Building Google Analytics Google Search Console Content Creation Technical SEO

Digital Marketing Internship

EuroEvents MRI

Apr 2017 - Jun 2017 (2 months)

Ran social media and content marketing to build brand awareness, engagement, and website visibility.

Social Media Marketing Content Marketing Website Maintenance Blogging Email Marketing SEO Event Promotion

SEO Specialist Internship

Belly Fat Formula

Sep 2016 - Dec 2016 (3 months)

Applied foundational SEO across keyword research, on-page optimization, and technical fixes to improve search visibility in the health and wellness sector.

SEO Keyword Research On Page SEO Link Acquisition Metadata Technical SEO Google Search Console Competitive Analysis