Open to opportunities

Aleksandar Cucukovic

@aleksandarcucukovic

Message

I build token-driven design systems that speed delivery and keep products visually consistent.

Serbia

Message

What I'm looking for

I'm looking for remote product design work where I can build durable, token-driven design systems, partner closely with engineering, validate ideas with users, and use AI tooling to improve design speed and consistency.

I've built Figma design systems for Jam Performance, Arcadis, Soft.Fact and James 24, tying variables, modes and conditionals to front-end tokens to make reusable product standards hold through engineering.

My work has cut feature development time by up to 70%, increased sign-ins by up to 60%, and improved engagement through reward-driven gamification systems, landing-page optimisation and user-tested prototypes. I work closely with developers in Storybook and GitHub to review implementation quality and ship refinements.

I'm also a Figma Ambassador, Adobe Creative Cloud Evangelist, Adobe XD Ambassador and LottieFiles Design Evangelist, with a deep background in visual craft, motion, Webflow and AI-powered design workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Jam Performance

Feb 2026 - Present (6 months)

Built a design system in Figma using variables, modes and conditionals tied to front-end tokens, cutting feature development time by 70%. Increased user engagement by 120% through a reward-driven gamification layer.

Figma Design Systems Design Tokens Front End Tokens Variables Mode Storybook GitHub Prototyping User Testing Gamification

Current

Freelance Product Designer

Current

Alex On Design

Feb 2011 - Present (15 years 6 months)

Implemented standards for typography, spacing, accessible design, responsiveness and developer handoff. Crafted user flows, wireframes, prototypes, micro animations and AI-optimised graphics.

Typography Spacing Accessibility Responsive Design User Flows Wireframing Prototyping Micro Animations AI Optimised Graphics

Senior Product Designer

Arcadis

Sep 2025 - Feb 2026 (5 months)

Built an enterprise Figma design system with variables and tokens, halving development time. Authored component guidelines and introduced AI prototyping into the workflow.

Figma Design Systems Design Tokens Variables Component Libraries Documentation Accessibility Responsive Design AI Prototyping User Testing

Senior Product Designer

Soft.Fact

Sep 2023 - Sep 2025 (2 years)

Cut feature development time by 200% with a Figma design system built on variables and conditionals tied to front-end tokens. Increased sign-ins by 60% through landing page redesign and user engagement by 150% via gamification.

Figma Design Systems Design Tokens Variables Webflow Landing Page Design Gamification Prototyping User Testing GitHub

Senior Product Designer

James 24

Feb 2023 - Sep 2023 (7 months)

Created a robust design system using Figma variables and tokens, halving development time and shortening sprints. Designed AI-assisted templates that saved users two weeks on average per paper.

Figma Design Systems Design Tokens Variables AI assisted Design Prototyping

Senior Product Designer

Web Donut

Jan 2015 - Feb 2023 (8 years 1 month)

Developed sophisticated design systems in Figma and Adobe XD, reducing development time by 50%. Transformed designs into Webflow websites and recorded hundreds of explainer videos.

Figma Adobe XD Design Systems Webflow Prototyping Video Production

UX / UI Designer

VITRO GROUP

Dec 2013 - Dec 2014 (1 year)

Boosted sign-ins by 40% through strategic typography enhancements and optimised product placement. Reduced test drive bookings from 3 hours to 20 minutes through simpler forms.

Typography product placement Social Media Design Design Systems Forms